For sexier knees
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Santi Suwanvalaikorn
Art Director:Naree Leungvititgoon
Copywriter: Santi Suwanvalaikorn
Published: February 2010
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33 Comments
I've seen ads like this before.
what do u mean ?
bite me
you are right, this one looks like fatness and obesity!
Marie Claire was cleverer.
http://adsoftheworld.com/media/print/marie_claire_the_naked_issue_1
withalltherespects
Yes, you have :-)
http://www.coloribus.com/adsarchive/prints/league-against-cancer-breas...
That's hardly a mysterious coincidence. It's funny though that both campaigns were released around the same time (Feb, 2010).
I have to say the breast cancer awareness campaign (the one on Coloribus) is sillier: 2 shaved noggins posing as women's breasts.
6 stars from me for the Sexy knees ad; maybe it's the product that I don't like (sexy legs is one thing, but who needs JUST sexy knees?)
Finally, subtle plagiarism (if such term exists) is one thing; flagrant plagiarism is another. Who copied whom, I don't know.
I'd prefer "for softer knees".
i like this
bite me
whatever it mean. it grabs attention.
- @mbi
Oh dear .... How does this target women???? I mean I understand they are going for the sex appeal thing, but this is the millenium, do women have to have sexy KNEES to catch men now??
Forget the political issues, the ad itself is eye catching sure, but the message does not resonate.
Cognito Ergo Sum
lovely
24/7 Instant Human Translation:
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I like it, but I would have preferred a bit better copy. After all, I have never looked at anybody and thought 'Ooh, look at their sexy knees'
Poster Frames Stock Displays Blog. Twitter. Facebook.
You should see my knees! ;-)
Don't mind this- there is another recent ad with the same visual pun, but not knees...?
hahahahhahaha lol XDXDXD!!!!!! Great ad, just love it...!
www.praxisadvertising.com
i couldnt make any sense out of the visual. Understood a bit after reading the copy. nothin great though
XXXLoved it.
UDAYpatwardhan@+91 22 98206 54722
love it!
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Alexandre Brito
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this one says, your knees would never be sexy if you don't fool people they are your bosoms.
Love your comment.
Say my name, say my name...
Haha
It's an ad easily drawing man's attention although it was designed for woman.
I think this would work better upside down, right now they are reminding me too much of udders
funny!
Wander man
I have often thought of knees as being neccesary for leg bending but have never considered them as being something to feed babies with....so interesting angle...thank you.
Looks like fat legs, not sexies
very common concept. missing the sex appeal...
for me: too forced
I like this hehehe
Wonderbra did it best.
its too duhhh!
I'm a little tired of seeing things turned into boobs.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
not to bad i liked it but show the feet better it makes us think she is fat
pepsi for the 60s generation and still going strong
yep i agree i thought they were boobs at first glance also. if you are going to make things look like boobs use real boobs for christ sakes.
pepsi for the 60s generation and still going strong
I Love It !!!
Live with Passion
Now I realise there are toes down there! I thought at first they were drops of cream.
www.areasdeluz.com
a masterpiece ^^