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Comments (7)

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Highest Rated

SlimRich's picture
SlimRich
Activity Score 81

@Ricardo, it seems you are very right. either way, this is not working. its either the copy changes to GIVE IN TO YOUR EGO or the characters will have to change positions...

Brainsugar's picture
Brainsugar
Activity Score 1631

They know what they did. Yes, It's written on the right of the ad ;-)

Filipe's picture
Filipe
Activity Score 311

Similar to a sex toy campaign. "Love yourself".

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Ha ha, funny idea.

A good shift in award ads too.

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It's only an ad.

addyhoch10's picture
addyhoch10
Activity Score 2592

i've seen this idea in luerzer's a couple of years ago, i think it was for a fashion brand.

am i the only one who thinks that the 2 characters look too different, especially on the other executions?

Ricardo1's picture
Ricardo1
Activity Score 4

You probably haven't grasped the idea. They are being seduced by their ego, that's why they look slightly different. It's about the feeling of winning, not loving yourself.

addyhoch10's picture
addyhoch10
Activity Score 2592

at first i was thinking that these are just gay couples. that's why i was saying that they look too different

SlimRich's picture
SlimRich
Activity Score 81

@Ricardo, it seems you are very right. either way, this is not working. its either the copy changes to GIVE IN TO YOUR EGO or the characters will have to change positions...

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