22 comments

Andal's picture
Andal
863 pencils

Not bad, although, the campain could had have a nicer estetic.
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Smart and Funny Signature.

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It's so easy to critic.

rasi's picture
rasi

this one is best of the three.
good!

Have Heart's picture
Have Heart
922 pencils

This ones by far the best, but the interior looks really awful.

Bauducco's picture
Bauducco
297 pencils

This one is the best. I didn´t like the rest of the campaign, the pictures are too dark.

Basil's picture
Basil

There is no idea in this ad.

BJ's picture
BJ
102 pencils

the bed and curtains don't leave much to be desired!

itch's picture
itch
806 pencils

same goes here. better than the others.

* it's not how good you are. it's how good you want it to be *

doworkson's picture
doworkson
242 pencils

This ad rules. And why do you guys keep taking about the interior? The scenes look real thats why it works.

Maxwedge's picture
Maxwedge
558 pencils

Like the settings in these shots also, scody and low rent.

Billy Hill's picture
Billy Hill

Gay and lame at the same time. Quite an achievement.

When you're scamming a product like this you just gotta take the opportunity by the balls.

Billy Hill's picture
Billy Hill

Gay and lame at the same time. Quite an achievement.

When you're scamming a product like this you just gotta take the opportunity by the balls.

sometimes's picture
sometimes

think this is the only one within the campaign that works for me. the rest seems to suggest smart use of discarded gym equipments..
perhaps there are other things you'd do in life other than laze on a couch, having meals? how about exercising while at work? push it a little more maybe?

The Simon's picture
The Simon

This one is the best of the series. The gritty visual looks like it matches the ethos of the brand. It's got a real 'Fight Club' vibe to it.

Billy Hill's picture
Billy Hill

Oh pa-leeze, 23:49: 'The ethos of the brand'. What fucking brand?
I suggest you check out It's websight for a view of 'the brand'.

I'd spend more on lunch in a week than thais 'brand' will spend on media in a year.

They should build a better site rather than allow some lame, try-hard, gay, creative to produce a crap scam like this.
If you're gonna scam, make it load and provocative for Christ's sake!

Very big poo factor.

Todd's picture
Todd

Apologies, BH. Not one to go into defensive mode, however, the client made us keep the website on even though the artwork for their new site isn't finished. Stay tuned...

You also come across as a bit of a cock. Just wanted to throw that in.

Stevie, tough crowd. Awesome.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

no...not a bit of a cock...a cock.

lamz's picture
lamz
208 pencils

interior is very depressing, exercise should be up lifting and exiting..
there is something here but got lost in sadness...

billy Hill's picture
billy Hill

More like the bitch from hell,Todd and PaulyG.
You know I'm right though.
When you make an ad that will be predominately viewed by your client and industry peers but NOT the public, you can push a bit harder than you have here.

I'm picturing an army boot and your ass and the two coming together at high velocity.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

quit picturing my ass

billy Hill's picture
billy Hill

ha ha .But I know it'a a hot one.

Powertheflower's picture
Powertheflower
30 pencils

The message is clear - we must all exercise ...got that! But there has to have been a cheerier bedroom they could put together!

Mulyanto's picture
Mulyanto
46 pencils

Great Idea

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