With help you can stop in time.

Tik is the South African word for methamphetamine. It’s commonly smoked by placing meth crystals in a light bulb from which the metal threading has been removed. A lighter is used to heat the bulb and as the heat spreads through the thin glass, the crystals make a ticking, popping sound. Users named the drug ‘tik’ after this ticking sound. It’s spelled phonetically.

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Warren van Rensburg
Photographer: Jan Verboom

February 2007


Disco Munky's picture
Disco Munky
3890 pencils

That's quite nice.


Doin' it for the points

shatru's picture
101 pencils

hey ppl do anyone know here how to get the blast effect for text as to how he has done here???......coz im working on a similiar idea for a different product category....ppl here pls help.....coz i have been putting my head into dis for the past few weeks....has he applied any filter??....photoshop or illustrator??


Guest's picture

I think they've done this manually. you place each and every letters in place.

otto54's picture
381 pencils

I love it. clever and direct.

sloppy4's picture
1494 pencils

your description of how to smoke it makes me want to give it a go.

A. J. SMITH's picture
2824 pencils


bad taste, but I felt a similar urge.


sloppy4's picture
1494 pencils

i think we should start the first crack house on find a sparsely populated, run down part of ivan's site and set up shop.

Disco Munky's picture
Disco Munky
3890 pencils

Will there be crack whores?

.....for a friend.

Doin' it for the points

sloppy4's picture
1494 pencils

it wouldn't be a crack haus without some .

but how many does a crack house require? 2? 10?

A. J. SMITH's picture
2824 pencils

1 for every ten crackheads should do it.

JTW926's picture
184 pencils

very nice visual

Stigset's picture
1454 pencils

excellent concept and art direction

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

There's a message spelled out, but I see no "concept".
Montana Meth Project campaign had an overarching idea. This doesn't.
Nice graphic art direction, but as an ad, it lacks substance.

allfixed's picture
4 pencils


white widow's picture
white widow
137 pencils

i don´t get it, can you explain to me please?
no lo entiendo, expliquen por favor


Rog's picture
6082 pencils

Check Ivan's copy under the ad, my friend.
'Tik' is the street name for the drug Methamphetamine.
So, it's a matter of time until it kills you...

Tik! Tik! Tik! Booom!

Hope that helps. ;)

>>>> That's not an ad. THIS is an ad.

AriesDW's picture
172 pencils

Clever, very clever . . . Although the specific point is not clear, everything out side of that works well.

Rog's picture
6082 pencils


>>>> That's not an ad. THIS is an ad.

Yokel's picture
604 pencils

Very clever.

Beatboxer's picture
1517 pencils

Yes, clever indeed. I believe it might work for those who smoke it.
tik....tik....tik....tik....lighter please?...tik....tik....tik....

Laurent's picture
289 pencils

it's a clever idea. how much does it actually speak to those to whom it's aimed at and how much can it really help. Unforutnately i no longer believe in this kind of creative approach when addressing such important issues. A definite award winner otherwise.

edragal's picture
44 pencils

Trato de comprender la desde hace unos minutas y aunque es evidente que representa el tiempo que deje a vivir no es evidente con esta DA.
No soy de accuerdo con la mayoritad de las repuestas...

The name is White's picture
The name is White
82 pencils

I come from Cape Town, where the ad was produced. It's not pronounced TICK but T-UH-K. And it is a serious problem over here. Its destroying many teens lives. In this context it works beacause if you say the word fast enough, it sounds like a clock ticking.
That is exactly how they got the ad, as it stems from a radio ad with the same idea...tik tik tik Boom!
Goodhope FM is the top teen-choice radio station so its good to see them doing something.
Great piece of work guys.

To write is to be the PUPPET MASTER of the brainless sheep.

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