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23 comments

act's picture
act
535 pencils

what about a torn page?

balajprasanna's picture
balajprasanna
39 pencils

hahaha!

Mo's picture
Mo
648 pencils

Or people like Mark Twain? :-D
I like these ads though. Simple, nice.

Modal Writer's picture
Modal Writer
333 pencils

I suppose this campaign is railing against the stranglehold that online print has on the market?

For me, true print will never go out because goddamn it's hard to stare at a computer screen for that long.

ivanlim's picture
ivanlim
262 pencils

i love this idea!
it's got that 'it's so simple. why didn't i think of it first' factor.

meng's picture
meng
54 pencils

awesome ad!

Daryllee's picture
Daryllee
56 pencils

No they copy a concept and even the direction they never change. There was this series of ads using the same concept on networking. I dont know about this bookplus whether its a book store or networking company, but im sure this concept was used before.

fifthbullet's picture
fifthbullet
188 pencils

and both ad carry same brand name?

Desi's picture
Desi
1052 pencils

if this is not copied this is excellent. done by a dubai agency and got something at cannes last year.

whitespace's picture
whitespace
1953 pencils

nice... except that i would never read a 400-page novel online. :) and that i lost the brand name in 15 seconds.

hadisyriani's picture
hadisyriani
165 pencils

i guess it is from Y&R, Dubai

hadisyriani's picture
hadisyriani
165 pencils

A: Y&R Dubai. Art director: Rupert Allcock. Copywriter: James Wareham. Photographer: Adam Browing-Hill

ivan's picture
ivan

cool. tx!

Ivan Raszl, admin of AotW

hadisyriani's picture
hadisyriani
165 pencils

welcome.

Bianconiglio's picture
Bianconiglio
406 pencils

simple and good

addyhoch10's picture
addyhoch10
2592 pencils

dito

Wren's picture
Wren
66 pencils

Very nice.

kandi's picture
kandi
204 pencils

Nice! Should be used for Playboy magazines.

PeteHH's picture
PeteHH
202 pencils

Great job!

B128's picture
B128
392 pencils

I love this campaign. Different and we can all relate.

thelionaspirant's picture
thelionaspirant
143 pencils

The best ad of the campaign

muscus's picture
muscus
94 pencils

nICE ThInKiNg :)

me thinks's picture
me thinks
722 pencils

This is what you call creative.

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