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Book World: Fingers

Book World: Fingers
Your rating: None Average: 10 (1 vote)

Library & second hand book shop

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Ranadip de
Illustrator: Firas Medrows, Nabil Kamara
Photographer: Tejal Patni

12 Comments

TheAdMad's picture 557 pencils

It's well executed, but I don't dig the idea

www.TheAdMad.blogspot.com

theassailante's picture 234 pencils

perhaps two different hands would be enough? after all its SECOND hand right? maybe..

kc_brock's picture 705 pencils

yes.
2 hands would be nice.

rd

addyhoch10's picture 2599 pencils

i totally agree with you theassailante.
this says the book has been touched by so many hands, not the best thing about "used" books.
to visualise "second hand" 2 different hands would be much better.

budibudz's picture 22 pencils

Agree! 2 hands would be great.

"Love to Live, Live to Love"

chinaski's picture 923 pencils

it was done for a recycling campaign: a can, held by a hand with 5 different fingers.

act's picture 535 pencils

now this is scary.

kre8's picture 993 pencils

nice one, firas.
respek.

kre8's picture 993 pencils

are you putting your portfolio on aotw?
:)

yesprabhakar's picture 74 pencils
crispy bamby's picture 36 pencils

really great stuff.

"i prefer the discipline of knowledge to the chaos of ignorance"

franky's picture 6 pencils

wow this use of different hands in terms of complexion and size brings out that concept of book world, it is also simple kudos

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