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Book World: Fingers

Book World: Fingers
Your rating: None Average: 10 (1 vote)

Library & second hand book shop

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Ranadip de
Illustrator: Firas Medrows, Nabil Kamara
Photographer: Tejal Patni

Comments

TheAdMad's picture 557 pencils
TheAdMad | Tue, 2007-01-09 20:29

It's well executed, but I don't dig the idea

www.TheAdMad.blogspot.com

The Ad Mad

theassailante's picture 234 pencils
theassailante | Tue, 2007-01-09 21:07

perhaps two different hands would be enough? after all its SECOND hand right? maybe..

kc_brock's picture 694 pencils
kc_brock | Wed, 2007-01-10 02:13

yes.
2 hands would be nice.

rd

addyhoch10's picture 2603 pencils
addyhoch10 | Wed, 2007-01-10 06:25

i totally agree with you theassailante.
this says the book has been touched by so many hands, not the best thing about "used" books.
to visualise "second hand" 2 different hands would be much better.

budibudz's picture 14 pencils
budibudz | Fri, 2007-01-26 21:25

Agree! 2 hands would be great.

"Love to Live, Live to Love"

chinaski's picture 877 pencils
chinaski | Tue, 2007-01-09 21:22

it was done for a recycling campaign: a can, held by a hand with 5 different fingers.

act's picture 531 pencils
act | Tue, 2007-01-09 21:27

now this is scary.

kre8's picture 993 pencils
kre8 | Wed, 2007-01-10 03:25

nice one, firas.
respek.

kre8's picture 993 pencils
kre8 | Wed, 2007-01-10 03:25

are you putting your portfolio on aotw?
:)

yesprabhakar's picture 44 pencils
yesprabhakar | Wed, 2007-01-10 10:19

Just check the E45 Creatives!!! http://adsoftheworld.com/media/print/e45_legs

Prabhakar Soma

crispy bamby's picture 36 pencils
crispy bamby | Wed, 2007-01-10 15:13

really great stuff.

"i prefer the discipline of knowledge to the chaos of ignorance"

franky's picture 6 pencils
franky | Thu, 2007-01-11 21:19

wow this use of different hands in terms of complexion and size brings out that concept of book world, it is also simple kudos

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