Bonux: Ketchup

Removing stains just got easier.

Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Ahmad Beck
Art director: Ahmad Beck
Copywriter: Rana Khoury
Photographer: Steve Kozman

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4 comments

7 pencils

r.a.k.a.bSaturday, November 21, 2009 - 13:51

We've seen before and afters, comparison with other brands, and many repetitive ideas...but this one came clear and its a new idea.. so, nice work indeed..

GuestMonday, November 23, 2009 - 19:22

The hands look inflicted of hepatitis. Too popping out and seems not merging with the composition . Not so nice photography. The idea...mmmmmmm, not so sure.

2740 pencils

rolling.stoneThursday, November 26, 2009 - 08:36

why stain on same place in all three ads

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GuestMonday, July 12, 2010 - 03:14

its art direction rather than creativity. For me it will not sell bonux

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