Bonux: Chocolate

Removing stains just got easier.

Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Ahmad Beck
Art director: Ahmad Beck
Copywriter: Rana Khoury
Photographer: Steve Kozman


abhihema's picture
14 pencils

i think communication is clear enough... no need of copy... very well art directed...

Guest's picture

Yes! Women at home to sew their husband's t shirts! Nice

rolling.stone's picture
2740 pencils

hands doesn't seem of a female


~ Quite obviously, I have gathered no moss ! ~

everartz's picture
7611 pencils

i think it works...

| Everartz |

szkwadrat's picture
210 pencils

the idea is not so fresh but really works. clear communication indeed.

Guest's picture

I think it not clear enough especially for the target audience (Moustapha Mikaty)

hadrianapolis's picture
733 pencils

works yes, ordinary....

Guest's picture

I thought those badge thingies are ironed onto fabric and not stitched.. aren't they?

Guest's picture

some of them are ironed, and others are stitched

silvi's picture
4172 pencils

This is funny. Very clear for the tarjet.

Guest's picture

I would choose Tide to wash my shirts because it surprise me with its whiteness. With bonux, it hides stains than removing it. I'm not sure how the company allowed these ads to be published because this is destructive to the brand. With the first impression such as mine (mass consumer), it is never effective to tackle such brand in a negative manner. I would agree if the patches turn to white.

r.a.k.a.b's picture
7 pencils

but i think it says : REMOVING stains got bonux here "removes not hides"....and i think they used the "HIDING with badges" because there wasn't a detergent capable enough to remove take some notice here..

Wordnerd's picture
6660 pencils

for me this would actually be a cooler campaign advertising stickers!

kulago's picture
101 pencils

theres a new product for your laundry, a badge that hides stain.

Guest's picture

I think it's a flaw where people interpret an ad to a negative story. We don\t think the same anyways and creatives should take this into consideration not just to come up with something different. But it is ok, life is about endless learning anyways,

Guest's picture

Story is too long to get to the point. Not all housewives are smart. If William Shakespeare is the target, i would say "yeah" to this.

zizou77's picture
26 pencils

Mneeee7a beck

etsh4's picture
4 pencils


DubaiAdCritic's picture
3 pencils

I love it!!
Finally a practical solution to the stains Bonux is useless against!

SN. Removing stains?!? Easier?!? Patches don't remove stains, they hide them. Have you ever sewed a patch on a shirt before? Far from easy!! That's with respect to the selling line. As for the concept, if you want to use a visual metaphor, find one that doesn't offer a negative misinterpretation. This visual seems to demonstrate what I should do after Bonux fails to remove the stain. It's not a metaphor a bad simile.

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