Bonux Ace: Ketchup

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
Published: April 2008

10 comments

the pitts's picture
the pitts
54 pencils

Call yourself a detergent? I can still see ketchup!

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

lol...

peak900's picture
peak900
211 pencils

don't know if it's new but it's nice - the contrast could be less

dadada's picture
dadada
1720 pencils

find another stains other than "ketchup, mayonnaise, chocolate..." it becomes borring all detergent ads with same things.

Everybody is creative, be yourself.

mrtalented's picture
mrtalented
2173 pencils

liquid-paper?

Pogi5's picture
Pogi5
253 pencils

Hmmmm nah. It doesn't get rid of the stain.

Whitefang's picture
Whitefang
509 pencils

Nup, liquid that changes coulour has been done a million times. Read some annuals and get back to me.

alvinpck's picture
alvinpck
1467 pencils

Feels like an ad for a bleach product. For food.

...
http://alvinpck.deviantart.com/gallery/

whitespace's picture
whitespace
1953 pencils

removes the sauce
leaves the emboss
so you can print logos
at half the cost

big word small pack
let's bank the cheque
twice as effective as
lady's three-nipple rack

greg's got the job
that way to hot
just a single word
and money's on the cob

piece*

(* yes it's deliberate)

Writer's picture
Writer
129 pencils

Looked like milk, but can't drink. Don't no...

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