Bonux Ace: Ketchup
Average: 6 (11 votes)

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
Published: April 2008

10 comments

the pitts's picture
54 pencils
the pitts

Call yourself a detergent? I can still see ketchup!

ogilvyandmenon's picture
178 pencils
ogilvyandmenon

lol...

peak900's picture
211 pencils
peak900

don't know if it's new but it's nice - the contrast could be less

dadada's picture
1723 pencils
dadada

find another stains other than "ketchup, mayonnaise, chocolate..." it becomes borring all detergent ads with same things.

Everybody is creative, be yourself.

mrtalented's picture
2175 pencils
mrtalented

liquid-paper?

Pogi5's picture
253 pencils
Pogi5

Hmmmm nah. It doesn't get rid of the stain.

Whitefang's picture
509 pencils
Whitefang

Nup, liquid that changes coulour has been done a million times. Read some annuals and get back to me.

alvinpck's picture
1475 pencils
alvinpck

Feels like an ad for a bleach product. For food.

...
http://alvinpck.deviantart.com/gallery/

whitespace's picture
1957 pencils
whitespace

removes the sauce
leaves the emboss
so you can print logos
at half the cost

big word small pack
let's bank the cheque
twice as effective as
lady's three-nipple rack

greg's got the job
that way to hot
just a single word
and money's on the cob

piece*

(* yes it's deliberate)

Writer's picture
129 pencils
Writer

Looked like milk, but can't drink. Don't no...