Bonux Ace: Ketchup

Bonux Ace: Ketchup

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
Published: April 2008

Your rating: None Average: 5.1 (9 votes)

Comments

Submitted by the pitts on Mon, 2008-04-28 08:55.

Call yourself a detergent? I can still see ketchup!

ogilvyandmenon's picture
Submitted by ogilvyandmenon on Mon, 2008-04-28 12:41.

lol...

Submitted by peak900 on Mon, 2008-04-28 09:11.

don't know if it's new but it's nice - the contrast could be less

Submitted by dadada on Mon, 2008-04-28 09:56.

find another stains other than "ketchup, mayonnaise, chocolate..." it becomes borring all detergent ads with same things.

Submitted by mrtalented on Mon, 2008-04-28 10:19.

liquid-paper?

Pogi5's picture
Submitted by Pogi5 on Mon, 2008-04-28 10:44.

Hmmmm nah. It doesn't get rid of the stain.

Submitted by Whitefang on Mon, 2008-04-28 19:18.

Nup, liquid that changes coulour has been done a million times. Read some annuals and get back to me.

alvinpck's picture
Submitted by alvinpck on Mon, 2008-04-28 20:21.

Feels like an ad for a bleach product. For food.

...
http://alvinpck.deviantart.com/gallery/

Submitted by whitespace on Mon, 2008-04-28 21:08.

removes the sauce
leaves the emboss
so you can print logos
at half the cost

big word small pack
let's bank the cheque
twice as effective as
lady's three-nipple rack

greg's got the job
that way to hot
just a single word
and money's on the cob

piece*

(* yes it's deliberate)

Submitted by Writer on Mon, 2008-04-28 23:20.

Looked like milk, but can't drink. Don't no...