Bonux Ace: Ketchup
Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
Published: April 2008


10 Comments
Call yourself a detergent? I can still see ketchup!
lol...
don't know if it's new but it's nice - the contrast could be less
find another stains other than "ketchup, mayonnaise, chocolate..." it becomes borring all detergent ads with same things.
Critics are easy.
liquid-paper?
Hmmmm nah. It doesn't get rid of the stain.
Nup, liquid that changes coulour has been done a million times. Read some annuals and get back to me.
Feels like an ad for a bleach product. For food.
...
http://alvinpck.deviantart.com/gallery/
removes the sauce
leaves the emboss
so you can print logos
at half the cost
big word small pack
let's bank the cheque
twice as effective as
lady's three-nipple rack
greg's got the job
that way to hot
just a single word
and money's on the cob
piece*
(* yes it's deliberate)
Looked like milk, but can't drink. Don't no...