Bonjela: Flowers

There'll be plenty of time for pain.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O' Connor, Laura May Vale
Copywriter: Balekane Mokoditoa
Art Director: Romy Lunz
Photographer: David Prior
Retoucher: Rob Frew
Published: August 2012

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6 comments

bate_palmas's picture
bate_palmas
1479 pencils

Sooo South African in terms of insight/result.

I should know, I worked there most of my professional life

Great campaign, really tugs at the heartstrings and leaves you with an awkward smile

hasalaka.th's picture
hasalaka.th
290 pencils

I don't get this at all. Can anyone help.

bate_palmas's picture
bate_palmas
1479 pencils

Teething causes pain to babies

Get rid of it, because there'll be a lot of times in the child's life when he'll experience other kinds of pain

kleenex's picture
kleenex
26358 pencils

I love it.

gustavoabrilL's picture
gustavoabrilL
869 pencils

bad photoshop + bad lighting

imagineit's picture
imagineit
552 pencils

love this campaign - very cool

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