Boneless Chicken by Perdigão: The Boneless Chicken

Chester. The boneless chicken by Perdigão.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Flavia Fusco
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Eduardo Bernstein
Published: April 2012

12 comments

gadgets's picture
gadgets
1063 pencils

LOL. I like it!

Mantufayo's picture
Mantufayo
580 pencils

Funny!

ItMatters's picture
ItMatters
2171 pencils

Ha! Cool

NicoCiego's picture
NicoCiego
1035 pencils

Not really hitting the spot here.

salil.sharma's picture
salil.sharma
2288 pencils

Relay Boneless
I Love It

somecopywriter's picture
somecopywriter
1107 pencils

Because everybody loves eating mutant chicken.

chicagohour's picture
chicagohour
361 pencils

food ads are suppose to be appetizing...it looks outright ugly...

Hmmmmm

Britton's picture
Britton
13 pencils

Novel is this idea...

stickynotes's picture
stickynotes
1067 pencils

not the best x-ray ad. not creating appetite.

kleenex's picture
kleenex
34155 pencils

hahahha....

Knella's picture
Knella
147 pencils

fun

avinash singh's picture
avinash singh
15 pencils

idea has the novelty,but not on target

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