Boneless Chicken by Perdigão: The Boneless Chicken

Boneless Chicken by Perdigão: The Boneless Chicken

Chester. The boneless chicken by Perdigão.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Flavia Fusco
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Eduardo Bernstein
Published: April 2012

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12 comments

1079 pencils

gadgetsWednesday, June 6, 2012 - 18:07

LOL. I like it!

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584 pencils

MantufayoWednesday, June 6, 2012 - 20:08

Funny!

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1922 pencils

ItMattersWednesday, June 6, 2012 - 22:48

Ha! Cool

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953 pencils

NicoCiegoThursday, June 7, 2012 - 01:44

Not really hitting the spot here.

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2018 pencils

salil.sharmaThursday, June 7, 2012 - 02:18

Relay Boneless
I Love It

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1037 pencils

somecopywriterThursday, June 7, 2012 - 02:57

Because everybody loves eating mutant chicken.

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322 pencils

chicagohourThursday, June 7, 2012 - 03:54

food ads are suppose to be appetizing...it looks outright ugly...

Hmmmmm

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13 pencils

BrittonThursday, June 7, 2012 - 05:25

Novel is this idea...

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1020 pencils

stickynotesThursday, June 7, 2012 - 10:04

not the best x-ray ad. not creating appetite.

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15790 pencils

kleenexThursday, June 7, 2012 - 12:12

hahahha....

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144 pencils

KnellaFriday, June 8, 2012 - 10:02

fun

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15 pencils

avinash singhMonday, July 23, 2012 - 06:12

idea has the novelty,but not on target

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