Bonds: What Dad really wants, 1

What does Dad really want this Fathers Day?

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl

September 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Pretty funny insights =)

Guest's picture

Love this campaign

Guest's picture

I've seen this done. It isn't original and the design isn't spectacular. Also, the premise isn't very believable. Socks and underwear for a gift sucks no matter how cute the ads are.

CUTIEPIE's picture
347 pencils

This one i like, the other too are ok but this one with the wealthy part is so hilarious! (Nice) :D

kondensofke's picture
336 pencils

nice :Dd

dreadboy's picture
413 pencils

This gets an 8 for the wealthy pick :))

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

This idea been done so many times I've even seen it a year ago as students work.... Seriously, this is what programmers do (skeleton of their program) before they make programs. It's old! I would never give my dad's underwear... It's a lame gift no matter how you put it or contextualize it.

A better idea would be ...

To give it to a person you hate.

Guest's picture

So if you`re rich you don`t need undies ?

Roger Keynes's picture
Roger Keynes
5498 pencils

Bzzzt! (Sigh) Go back to the top. Re-read the headline. And start again. Thank you. :)

The Jobless Writer
Will Think for Salary

Kamikaze777's picture
119 pencils

hahaha I love this campaing <2

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

Dzsoi's picture
8001 pencils

Hywel James, you are the man! Are you wealthy? Yes. Nice. Classic!

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