Bonds Underwear: What Dad really wants, 3

What does Dad really want this Fathers Day?

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl
Published: September 2010

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22 comments

Guest's picture
Guest

Quite cute

lahaff's picture
lahaff
1520 pencils

Ah, flowcharts never gets old.

Guest's picture
Guest

Could have been more complex and ironic...

Guest's picture
Guest

true!

capywriter's picture
capywriter
5511 pencils

agree. It's nice, but a little too simple (especially as a campaign)

Lucylu's picture
Lucylu
109 pencils

This series is fun - could so easily be boring.

atb2005's picture
atb2005
13567 pencils

Aaaaaamazing! Brilliant (short!) copy combinted with a great simple visual. Funniest undies campaing I've seen.

Pedestrian's picture
Pedestrian
480 pencils

These are fun. I like 'em.

dadada's picture
dadada
1719 pencils

it takes time to be read

Everybody is creative, be yourself.

Guest's picture
Guest

My condolences.

Guest's picture
Guest

yes and no...

silvi's picture
silvi
4172 pencils

Ingenioso

Hibon's picture
Hibon
3731 pencils

Clever and creative.

Simple ideas are the best !

Kamikaze777's picture
Kamikaze777
119 pencils

hahah nice idea!

Kamikaze777's picture
Kamikaze777
119 pencils

hahah nice idea!

Guest's picture
Guest

not new and bad copy.
sorry, its nice but was done before and could have been written better.

Roger Keynes's picture
Roger Keynes
5498 pencils

Sold.

Will Think for Salary

Guest's picture
Guest

Brilliant!

andyStock's picture
andyStock
666 pencils

Very good advert.

But, the one thing I hate receiving more than anything else as a gift is socks & undies! Could you put any less thought into a gift!? I would rather have the money to be honest.

Anonymous Author's picture
Anonymous Author
1541 pencils

Making the old feel new is a good skill to have.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shereefku's picture
shereefku
16 pencils

its funny and nice but, there are limitations for a campaign especially for outdoor ads.

Dzsoi's picture
Dzsoi
5269 pencils

Other two are better written. Still not that bad.

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