Bonds Underwear: What Dad really wants, 2

What does Dad really want this Fathers Day?

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl
Published: September 2010

5 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Hehe

silvi's picture
silvi
4172 pencils

I prefer first

Roger Keynes's picture
Roger Keynes
5498 pencils

Ahhh, the 'tricky' middle campaign ad. :)

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

yes, the first one is better. 2nd is forced...

Dzsoi's picture
Dzsoi
7192 pencils

"Yes -> No, he doesn't." Lovely. Not a great idea, but these copies worth looking at it!

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