PRESENTSFashion

Bonds Underwear: What Dad really wants, 1

What does Dad really want this Fathers Day?

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl
Published: September 2010

12 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Pretty funny insights =)

Guest's picture
Guest

Love this campaign

Guest's picture
Guest

I've seen this done. It isn't original and the design isn't spectacular. Also, the premise isn't very believable. Socks and underwear for a gift sucks no matter how cute the ads are.

CUTIEPIE's picture
CUTIEPIE
347 pencils

This one i like, the other too are ok but this one with the wealthy part is so hilarious! (Nice) :D

kondensofke's picture
kondensofke
338 pencils

nice :Dd

dreadboy's picture
dreadboy
413 pencils

This gets an 8 for the wealthy pick :))

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

This idea been done so many times I've even seen it a year ago as students work.... Seriously, this is what programmers do (skeleton of their program) before they make programs. It's old! I would never give my dad's underwear... It's a lame gift no matter how you put it or contextualize it.

A better idea would be ...

To give it to a person you hate.

Guest's picture
Guest

So if you`re rich you don`t need undies ?

Roger Keynes's picture
Roger Keynes
5498 pencils

Bzzzt! (Sigh) Go back to the top. Re-read the headline. And start again. Thank you. :)

Will Think for Salary

Kamikaze777's picture
Kamikaze777
119 pencils

hahaha I love this campaing <2

Roger Keynes's picture
Roger Keynes
5498 pencils

Kewell.

Will Think for Salary

Dzsoi's picture
Dzsoi
6312 pencils

Hywel James, you are the man! Are you wealthy? Yes. Nice. Classic!

Log in or register to post comments