Bonds Underwear: Curry

I don't know if they'll last another curry.

Advertising Agency: The Campaign Palace/Red Cell, Darlinghurst, Sydney, Australia
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Photographer: Ian Butterworth

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14 comments

1744 pencils

Reality CheckSunday, July 18, 2010 - 14:00

Ask yourself this: Did the headlines make you laugh? If so, you're probably the target audience.

80 pencils

ichanSunday, July 18, 2010 - 23:20

nice copy..

GuestMonday, July 19, 2010 - 00:41

Hmmm... Yeah I didn't see any of these on the streets or in mags... the dudes in it look like the creative team... are they really the talent!?

GuestMonday, July 19, 2010 - 02:25

Don't get it...

421 pencils

JustinCarrasquilloMonday, July 19, 2010 - 02:26

Don't get it... Must not be the target A.

http://www.justincarrasquillo.com

421 pencils

JustinCarrasquilloMonday, July 19, 2010 - 02:27

and the body language sucks...

http://www.justincarrasquillo.com

177 pencils

Miss Copywriter 22Monday, July 19, 2010 - 05:24

yuck and double yuck if it is what i think it is

426 pencils

akshaysrikarMonday, July 19, 2010 - 07:41

so they are sayin, with bonds underwear, we can go in our undies..... even if the ad din get me laughin, the creative team definitely got me....

GuestMonday, July 19, 2010 - 09:41

Headlines are funny but the photo/art direction doesn't seem to have anything to do with them. These would be better if the visuals contributed to the idea.

730 pencils

Ed RapportSaturday, July 31, 2010 - 22:21

hey this is a great campaign.. they just saying when you need to buy new undies.. buy ours.. Excellent copy!

2 pencils

desmondoramaWednesday, August 18, 2010 - 16:08

It's about farting in your underpants after a curry dinner; just in case most people didn't get it.

1545 pencils

Anonymous AuthorWednesday, August 18, 2010 - 17:26

Say no to dodgy curries. One curry in your underpants should be enough to need new ones.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

GuestTuesday, August 24, 2010 - 07:04

I do not get the headlines. Someone please explain.

GuestSunday, September 19, 2010 - 04:59

the poor undies

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