Bonds: Curry

I don't know if they'll last another curry.

Advertising Agency: The Campaign Palace/Red Cell, Darlinghurst, Sydney, Australia
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Photographer: Ian Butterworth

July, 2010


Reality Check's picture
Reality Check
2483 pencils

Ask yourself this: Did the headlines make you laugh? If so, you're probably the target audience.

ichan's picture
80 pencils

nice copy..

Guest's picture

Hmmm... Yeah I didn't see any of these on the streets or in mags... the dudes in it look like the creative team... are they really the talent!?

Guest's picture

Don't get it...

JustinCarrasquillo's picture
557 pencils

Don't get it... Must not be the target A.

JustinCarrasquillo's picture
557 pencils

and the body language sucks...

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

yuck and double yuck if it is what i think it is

akshaysrikar's picture
420 pencils

so they are sayin, with bonds underwear, we can go in our undies..... even if the ad din get me laughin, the creative team definitely got me....

Guest's picture

Headlines are funny but the photo/art direction doesn't seem to have anything to do with them. These would be better if the visuals contributed to the idea.

Ed Rapport's picture
Ed Rapport
724 pencils

hey this is a great campaign.. they just saying when you need to buy new undies.. buy ours.. Excellent copy!

desmondorama's picture
2 pencils

It's about farting in your underpants after a curry dinner; just in case most people didn't get it.

Anonymous Author's picture
Anonymous Author
1541 pencils

Say no to dodgy curries. One curry in your underpants should be enough to need new ones.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

I do not get the headlines. Someone please explain.

Guest's picture

the poor undies

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