Bonds Chesty: Ferry

Wear Australia.

Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd

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6 comments

Saltsea's picture
Saltsea
321 pencils

No (comment).

teenie's picture
teenie
1894 pencils

Where's the idea here?

Whitefang's picture
Whitefang
509 pencils

What is the idea? This is garbage.

Garg0yle's picture
Garg0yle
144 pencils

Pre-adschoolers could have done this.

jazarah's picture
jazarah
1262 pencils

ha?

Killer Kowalski's picture
Killer Kowalski
394 pencils

Haven't they done this in Italy before?

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