Bonds Chesty: Ferry

Bonds Chesty: Ferry

Wear Australia.

Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd

Your rating: None Average: 1.8 (16 votes)
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Comments

Submitted by Saltsea on Tue, 2008-02-12 13:13.

No (comment).

Submitted by teenie on Tue, 2008-02-12 13:56.

Where's the idea here?

Submitted by Whitefang on Tue, 2008-02-12 18:46.

What is the idea? This is garbage.

Garg0yle's picture
Submitted by Garg0yle on Wed, 2008-02-13 00:01.

Pre-adschoolers could have done this.

ShanGhai!

jazarah's picture
Submitted by jazarah on Wed, 2008-02-13 03:26.

ha?

http://jazarah.net/blog/

Submitted by Killer Kowalski on Wed, 2008-02-13 08:02.

Haven't they done this in Italy before?

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