Bonds Chesty: Bus stop

Wear Australia.

Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd

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7 comments

Flurb's picture
Flurb
247 pencils

Thanks, Campaign Palace. I'll never get back the 5 minutes it took to look at this crap campaign and write this message.

There's this new trend in advertising that's catching on lately -- it's called creativity. Try it.

mpindy's picture
mpindy
165 pencils

Okay, maybe this campaign (which is not mine) shouldn't be on this site but your little comment is just entirely unnecessary and childish man.

Flurb's picture
Flurb
247 pencils

You're right, I could have been more tactful with my comment. But come on, they couldn't come up with anything better than this?

mpindy's picture
mpindy
165 pencils

I agree. Not the best choice.

Flurb's picture
Flurb
247 pencils

Boo.

Whitefang's picture
Whitefang
509 pencils

Why would they embarrass themselves by putting this up? It is a bunch of crap.

thakiddd's picture
thakiddd
70 pencils

you shouldn't have to be reminded about a product with an iconic status.

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