11 comments

postman's picture
postman
951 pencils

"COFFEE KNOCKS OUT SECURITY OFFICER - THIEFS ESCAPE!"

Kateter's picture
Kateter
2029 pencils

already done :) cannes lion in 1998 for some dutch coffee. just that the guard enjoyed the aroma so much that thiefs escaped. wonderful wonderful twist.

afterbyrne's picture
afterbyrne
215 pencils

It doesn't say to me "awake" it says "bitch slapped"

Yokel's picture
Yokel
604 pencils

It doesn't say to me awake, rather the hand is holding his head up. Would be better if the feeling of a slap came across more.

creative420's picture
creative420
279 pencils

he he.. this is hilarious. Good execution too..

I think Im good tats why Im here's picture
I think Im good...
48 pencils

nice idea - but looks more like a rub (to make you snooze) than a slap (to wake you up).

Beatboxer's picture
Beatboxer
1519 pencils

It's a shake, not a slap.

I like the idea very much, but this execution is a bit poor, in my opinion.

Marucuturu's picture
Marucuturu
120 pencils

Come on people, you can see the veins across his face, the cap falling from the head because of the movement caused bby the slap... You are getting extremely picky on things that don´t deserve it.

I like this campaign, it's simple and well executed.

Regards.

fractalrene's picture
fractalrene
1506 pencils

Great art direction with a literal idea behind. Awesome. Well done!

gracey's picture
gracey
100 pencils

hahahhaha! awesome!

bottleHeD's picture
bottleHeD
84 pencils

DOn't crib people, it gets the point across. Coffee so strong, it gives you a kick. In this case a slap/jolt.

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