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Bonafide Black Coffee: Security
Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Directors: Toto Marelli, Juan Pablo Lufrano
Copywriters: Juan Pablo Lufrano, Toto Marelli
Art Directors: Toto Marelli, Juan Pablo Lufrano
Photographer: Buenavista Fotografía
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
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"COFFEE KNOCKS OUT SECURITY OFFICER - THIEFS ESCAPE!"
already done :) cannes lion in 1998 for some dutch coffee. just that the guard enjoyed the aroma so much that thiefs escaped. wonderful wonderful twist.
It doesn't say to me "awake" it says "bitch slapped"
David Byrne
http://www.davidbyrne.net.au
It doesn't say to me awake, rather the hand is holding his head up. Would be better if the feeling of a slap came across more.
he he.. this is hilarious. Good execution too..
nice idea - but looks more like a rub (to make you snooze) than a slap (to wake you up).
It's a shake, not a slap.
I like the idea very much, but this execution is a bit poor, in my opinion.
Come on people, you can see the veins across his face, the cap falling from the head because of the movement caused bby the slap... You are getting extremely picky on things that don´t deserve it.
I like this campaign, it's simple and well executed.
Regards.
Great art direction with a literal idea behind. Awesome. Well done!
hahahhaha! awesome!
DOn't crib people, it gets the point across. Coffee so strong, it gives you a kick. In this case a slap/jolt.