41 comments

Fridgerator's picture
Fridgerator
458 pencils

haha awesome stuff!

WAKE THE #^&@ UP!

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The concept is only as good as the execution.

Dick Huges's picture
Dick Huges
939 pencils

funny!

Joe76's picture
Joe76
772 pencils

jajaja!

San Pateste's picture
San Pateste
139 pencils

excelente, vamos latinos

ellehcimeo's picture
ellehcimeo
3522 pencils

Best coffee ad promoting caffein as a waker upper I've seen in a long long long time!

jorge21's picture
jorge21
309 pencils

Muy buena idea !! genial ejecucion !!

Pouts's picture
Pouts
691 pencils

AMAZING!!! AMAZING!!! Siempre Argentina! Creativos Argentinos

sloppy4's picture
sloppy4
1496 pencils

best thing i've seen in a while.

addyhoch10's picture
addyhoch10
2592 pencils

pwahaha

Pacific Blue's picture
Pacific Blue
335 pencils

Looks like TBWA/Paris campaign.
But it is not.

Well done guys.

Rog's picture
Rog
6094 pencils

'Fishermans Friend' strong lozenges.

>>>> That's not an ad. THIS is an ad.

varatphong's picture
varatphong
78 pencils

Cool! Love the imaginative effect.

Now if thats coffee, ever wonder what a tea that looks like this will do to you.

>> >> >>

afterbyrne's picture
afterbyrne
215 pencils

Ok, I must be by myself on this one but I don't think its that good. I mean I know what they are getting at but don't think its that funny. It's like a 3 out of 5.

Rog's picture
Rog
6094 pencils

You're not.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
479 pencils

It's pretty amusing. I'm not sure if it makes me want their coffee, but its a very eye-catching concept.

Jeff

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TopCreatives, the premier online community for creative pros.

life_joke's picture
life_joke
103 pencils

W - O - W!!!!!!!!!!!!!!!!!!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

This has been done (expressed) more than a few times in "headlines" (mostly for caffinated drinks).
But never have I seen it as a visual. I quite like it.
"Thank you, sir! May I have another?"

PP's picture
PP
66 pencils

great way to convey message.

I think Im good tats why Im here's picture
I think Im good...
48 pencils

wow. but looks more like rub on the face (to make you snooze) than a slap (to wake u up).

no-ideas-original's picture
no-ideas-original
106 pencils

If it was white coffee would it be a white arm?

JamurPutih's picture
JamurPutih
263 pencils

Have you seen the Kapal Api TVC from IUM malaysia? wife and husband have fight, then the wife throw the coffee to the husband, and the husband get punched.

same idea?

end of joy, enjoy

Filipe's picture
Filipe
315 pencils

Too literal.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Thats pretty cool.

In this case, I think the literal approach works fine, its dramatising the impact of strong coffee to wake you up.

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It's only an ad.

Darrin Stephens's picture
Darrin Stephens
242 pencils

Wildly funny and and true. I would have loved to have seen a bit of blur on the arm, hand and face to show some motion. But still among the best stuff here lately.

x-men's picture
x-men
340 pencils

Amazing stuff.

Kin's picture
Kin
86 pencils

racist...

heymmb's picture
heymmb
49 pencils

Why racist?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

?!

ellehcimeo's picture
ellehcimeo
3522 pencils

I suspect Kin is just stirring the pot.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Methinks you're right.

x-men's picture
x-men
340 pencils

coffe is black, like the S-Kin

heymmb's picture
heymmb
49 pencils

The best coffe ad of this year, but it isn't original

Scuba Steve's picture
Scuba Steve
74 pencils

Kinda like Ball Park Franks Ads.

WalanG's picture
WalanG
2 pencils

Does it has to be "black slaps white?"
I like the metaphor of coffee being so strong it's-like-being-slapped-on-a-face.

But the white trash theme, though humorous, is a bit unnecessary.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Perhaps your reading too much into it.

gracey's picture
gracey
100 pencils

wow! very good!

Guest's picture
Guest

it hurts

suma's picture
suma
54 pencils

e s p e c t a c u l a r

Istiko's picture
Istiko
165 pencils

there is so many coffee ad talk about strong, and this one come up with different angle. Great!

andylefty's picture
andylefty
4533 pencils

It works, its eye catching but to be expected.

metis's picture
metis
413 pencils

God I love this.

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