Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Directors: Juan Pablo Lufrano
Copywriters: Juan Pablo Lufrano
Art Directors: Juan Pablo Lufrano
Photographer: Buenavista Fotografía
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
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42 Comments
I love these!
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
haha awesome stuff!
WAKE THE #^&@ UP!
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The concept is only as good as the execution.
funny!
jajaja!
excelente, vamos latinos
Best coffee ad promoting caffein as a waker upper I've seen in a long long long time!
Muy buena idea !! genial ejecucion !!
Jorge Bryson
AMAZING!!! AMAZING!!! Siempre Argentina! Creativos Argentinos
best thing i've seen in a while.
pwahaha
Looks like TBWA/Paris campaign.
But it is not.
Well done guys.
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/// The clock is laughing in my face ///
'Fishermans Friend' strong lozenges.
>>>> That's not an ad. THIS is an ad.
Cool! Love the imaginative effect.
Now if thats coffee, ever wonder what a tea that looks like this will do to you.
>> >> >>
Ok, I must be by myself on this one but I don't think its that good. I mean I know what they are getting at but don't think its that funny. It's like a 3 out of 5.
David Byrne
http://www.afterbyrne.com
You're not.
>>>> That's not an ad. THIS is an ad.
It's pretty amusing. I'm not sure if it makes me want their coffee, but its a very eye-catching concept.
Jeff
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TopCreatives, the premier online community for creative pros.
W - O - W!!!!!!!!!!!!!!!!!!!!
This has been done (expressed) more than a few times in "headlines" (mostly for caffinated drinks).
But never have I seen it as a visual. I quite like it.
"Thank you, sir! May I have another?"
great way to convey message.
wow. but looks more like rub on the face (to make you snooze) than a slap (to wake u up).
If it was white coffee would it be a white arm?
Have you seen the Kapal Api TVC from IUM malaysia? wife and husband have fight, then the wife throw the coffee to the husband, and the husband get punched.
same idea?
end of joy, enjoy
Too literal.
Thats pretty cool.
In this case, I think the literal approach works fine, its dramatising the impact of strong coffee to wake you up.
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It's only an ad.
www.aaasmith.blogspot.com
Wildly funny and and true. I would have loved to have seen a bit of blur on the arm, hand and face to show some motion. But still among the best stuff here lately.
Amazing stuff.
racist...
what?!
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
Why racist?
.This conversation is over.
?!
www.aaasmith.blogspot.com
I suspect Kin is just stirring the pot.
Methinks you're right.
www.aaasmith.blogspot.com
coffe is black, like the S-Kin
The best coffe ad of this year, but it isn't original
.This conversation is over.
Kinda like Ball Park Franks Ads.
If it doesn't sell, its not creative.
Does it has to be "black slaps white?"
I like the metaphor of coffee being so strong it's-like-being-slapped-on-a-face.
But the white trash theme, though humorous, is a bit unnecessary.
Perhaps your reading too much into it.
www.aaasmith.blogspot.com
wow! very good!
it hurts
e s p e c t a c u l a r
there is so many coffee ad talk about strong, and this one come up with different angle. Great!
save my soul
It works, its eye catching but to be expected.