Bombril Mon Bijou: As soft as it gets, Baby room

Advertising Agency: DPZ Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha
Art Director: Cauê Gottardi
Copywriter: Gabriel Duarte
Photographer: Leandro Vianna
Art Buyers: Sophie D. Lanes, Carolina Rodrigues
Published: April 2011

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16 comments

luispiter's picture
luispiter
2756 pencils

Jajajajaj jajaj

ofalltheginjoints's picture
ofalltheginjoints
23 pencils

...the baby never made it. (que Taps)

gadgets's picture
gadgets
1063 pencils

Oh God! The child die suffocate in this bed. totally wrong!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ow, have we lost our sense of humour ;p I like it, clearly shows the benefit in an 'over-the-top- way. If you can't separate a joke from reality I pity you.

Rotzgoht's picture
Rotzgoht
186 pencils

Even if what you say is true, isn't the fact that it was even brought up in the first place a negative for the Ad? It's not a matter of separating that's the issue, it's the fact that one must separate at all. Maybe lead-ins to dead baby jokes may not the best Ad reality to make?

MidasTouch's picture
MidasTouch
1024 pencils

Don't be so mad, we're only saying what we feel <<

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Rabubi's picture
Rabubi
560 pencils

agreed.

Wordnerd's picture
Wordnerd
6662 pencils

she's totally right. humor and mothers of toddlers is a very narrow path

ace85le's picture
ace85le
3939 pencils

I'm with you on this. bad bad bad.

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antoniobac's picture
antoniobac
192 pencils

Like it. Specially the typo. :) Very nice work

Ron Burgundy's picture
Ron Burgundy
1636 pencils

at leased make it a lil more body shaped...a little

Gi_bo's picture
Gi_bo
1385 pencils

This is bad, not because of any negative reaction, but because its not clear, nor is the message original or appealing enough. Just doesnt do it for me

GiBo

Glut's picture
Glut
3947 pencils

not for me. next

Jeff Moliner's picture
Jeff Moliner
4 pencils

very simple and effective. Like it :)

Galo's picture
Galo
441 pencils

Nice set!

Manoma's picture
Manoma
1093 pencils

Funny campaign,
but on this one i'm anxious for the baby...
i prefer the adult bed ;-)

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