Protect your dreams
Advertising Agency: DPZ Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha, Marcello Barcelos
Art Directors: Luciano Fonseca, Fábio Valle
Copywriters: Fábio Cardoso, Thomaz Dantas
Illustrator: Fábio Valle
Art Buyer: Sophie D.Lanes
Published: April 2011
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20 Comments
like d art work...u wud definitely want to save ur dream if u hav a wife like this...
Love the artwork and the approach - wonder if the product if mostly bought by women as part of the household shop (sexist thought but true maybe) if so the message would woke better if used their dreams not mens
http://we-convince.com
Congrats Fábio Valle, amazing work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
this doesn't really highlight why we should choose this brand instead of many other brands in the market. so nice to look at, so what.
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no need to comment the same thing in all the ads
Funny
good work on art.
"If you are irritated by every rub, how will you be polished?"
— Rumi
I hate it when advertising is making fun of old couples.
Especially when it's always the guy that dreams of a hot chick, his big belly full of beer lying on a couch.
Berk!
(and, wtf, the mosquito?!)
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Oh, Midas... You didn't understand it and you have no sense of humor... Too bad...
remember cannes 2010, huggies
Great!
Yeah, blame it on Mosquito.
i absolutely love it. and that is so rare with me.
Good ad..always sunny ads take short time to register...
love it! creative approach and attractive illustration
It's a campaing for Huggies!
Good ad
Ahaha! I looove it!
Noooice!
i like this one. gets the message across without any gimmicks.
love the illustration style too.
advertising should be like this. without unnecessary gimmicks