Bombay City Red Cross: Mother Teresa
Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
Published: February 2009


7 Comments
I suspect that all 3 have different copy...but really do you expect anyone to read it?
I don't believe this really needs to be in 3 different copies.
Perfect if you're seating in the bus or have too much time on your hands.
Right you said Tommy. I saw them in Coffee shops and other waiting areas. Bang on target. :)
P.S.: Read it vertically and then horizontally.
It will help you fall asleep. zzzzz zzzzz zzz zz z.......
withalltherespects
nice one @ creative 420
no one will know teh copy has changed. maybe the layout should too.
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