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Bombay City Red Cross: Mother Teresa

Bombay City Red Cross: Mother Teresa
Your rating: None Average: 5 (19 votes)

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
Published: February 2009

7 Comments

Phil Lestino's picture 1446 pencils

I suspect that all 3 have different copy...but really do you expect anyone to read it?

satrianee's picture 3782 pencils
4

I don't believe this really needs to be in 3 different copies.

Tommy G.'s picture 913 pencils
4

Perfect if you're seating in the bus or have too much time on your hands.

creative420's picture 286 pencils
10

Right you said Tommy. I saw them in Coffee shops and other waiting areas. Bang on target. :)

P.S.: Read it vertically and then horizontally.

Adaddicted's picture 3417 pencils

It will help you fall asleep. zzzzz zzzzz zzz zz z.......

withalltherespects

pepsiice's picture 253 pencils

nice one @ creative 420

ek kanya's picture 814 pencils

no one will know teh copy has changed. maybe the layout should too.

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