Bombay City Red Cross: Martin Luther King
Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
Published: February 2009
11 Comments
Is there anyone who will finish reading this? I couldn't. The little i've read, gave me the feeling of 'wishful' correlation between Kings achievement and Gandhi's philosophy. Don't know what that has to do with this ad. Probably I could have got the answer had I read the whole of it.:-)
shahid
Another cross that's not read........
Freakin' awesome. Like it like it.
P.S.: Read it vertically and then horizontally.
Dude, don't take this the wrong way, but are you by any chance a McCann Mumbai employee? To show that I'm not picking a fight, let me finish with some smileys: B) :) ;) :P and so forth...
"Like the copy trick, but too long"!!!
withalltherespects
The typography when it gets to the middle is a bit confusing, but brilliantly written.
this is sure-fire award material!
they showed me a picture & i laughed
dignity has never been photographed
i'm blown away
this just seems like an honest attempt for awards and recognition. I dont care about the copy trick. How does it convey the message? or will it manage to generate any response?
i read the first line 'Martin Luther Kind told the world'... and I know its for teh awards. God work guys. Hard work never hurts
am an advertising junkie | read my flog at http://www.desicreative.com/forum
reminds me of the cannes winner , the red cross one done.http://photobucket.com/albums/b160/adlova/Red_Cross.jpg
is it half cooked or half uncooked? its half uncooked!