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Bombay City Red Cross: Martin Luther King

Bombay City Red Cross: Martin Luther King
Your rating: None Average: 5.2 (21 votes)

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
Published: February 2009

11 Comments

shahidali's picture 3864 pencils
shahidali | Tue, 2010-03-30 10:44

Is there anyone who will finish reading this? I couldn't. The little i've read, gave me the feeling of 'wishful' correlation between Kings achievement and Gandhi's philosophy. Don't know what that has to do with this ad. Probably I could have got the answer had I read the whole of it.:-)

shahid

Phil Lestino's picture 1446 pencils
Phil Lestino | Tue, 2010-03-30 11:09

Another cross that's not read........

creative420's picture 286 pencils
creative420 | Wed, 2010-03-31 01:46
10

Freakin' awesome. Like it like it.

P.S.: Read it vertically and then horizontally.

whatthefudge's picture 1270 pencils
whatthefudge | Wed, 2010-03-31 06:16

Dude, don't take this the wrong way, but are you by any chance a McCann Mumbai employee? To show that I'm not picking a fight, let me finish with some smileys: B) :) ;) :P and so forth...

Adaddicted's picture 3417 pencils
Adaddicted | Wed, 2010-03-31 01:50

"Like the copy trick, but too long"!!!

withalltherespects

desaipriya's picture 24 pencils
desaipriya | Wed, 2010-03-31 02:28
10

The typography when it gets to the middle is a bit confusing, but brilliantly written.

tirthomitro's picture 2186 pencils
tirthomitro | Wed, 2010-03-31 03:43

this is sure-fire award material!

they showed me a picture & i laughed
dignity has never been photographed

raghavendra's picture 238 pencils
raghavendra | Wed, 2010-03-31 08:27
10

i'm blown away

desiideas's picture 88 pencils
desiideas | Tue, 2010-04-06 00:57
2

this just seems like an honest attempt for awards and recognition. I dont care about the copy trick. How does it convey the message? or will it manage to generate any response?

ek kanya's picture 814 pencils
ek kanya | Wed, 2010-04-07 23:01

i read the first line 'Martin Luther Kind told the world'... and I know its for teh awards. God work guys. Hard work never hurts

am an advertising junkie | read my flog at http://www.desicreative.com/forum

makelogobigger's picture 417 pencils
makelogobigger | Fri, 2010-05-14 02:01

reminds me of the cannes winner , the red cross one done.http://photobucket.com/albums/b160/adlova/Red_Cross.jpg

is it half cooked or half uncooked? its half uncooked!

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