Bombay City Red Cross: Henry Dunant

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
Published: February 2009


CrackerJackWorks's picture
14533 pencils

Fricken nice job. Copy and and art direction!

mikeelrapido's picture
1929 pencils

How many people will read it? 2%? It would be good result..


Phil Lestino's picture
Phil Lestino
1680 pencils

I suspect that all 3 have different copy...but really do you expect anyone to read it?

brookjohnston's picture
296 pencils

Sure we can admire the copy, but I agree with Phil - will the average consumer bother?

royschellekens's picture
390 pencils

The average consumer doesn't excist. It would be 1.34 m high and would have one breast and one testicle. The real question is: Where was it placed? And who was it targeted? I guess it would work in the waiting room in a hospital or some kind of place...

Hate advertising? Make better ads.

satrianee's picture
3748 pencils

It claims Red Cross has a story worth to know... (perhaps people will just admit it has)

zerocool's picture
455 pencils

I found this very hard to read, I don't know what everyone is exclaiming compliments about.

Copy_Can's picture

I completely agree. I found it hard to read, too.

Naturally, my eye read the copy in columns, starting from the left, then center, then the last one to the right.

The art direction is weak, the copy is just average copy. Overall? Nothing spectacular.

kingzeus's picture
260 pencils

oh nooo.....copies......copies everywhere...... nice but...oh no...copies....copies everywhere..

"you are valued for your value so be valuable..."

creative420's picture
279 pencils

Wowsome copy. Awesome art. Good work Amol, Prajato & team. Hae!

P.S.: Read it vertically and then horizontally.

Adaddicted's picture
3435 pencils

Should've been a 'short' story, but its ok, someone from the crew is here to explain it ; )


whatthefudge's picture
1268 pencils

Way too much text, this ad really is in the need of being posted somewhere where the target group has no other option than to read it. Inside of toilet doors at veeeeery spicy restaurants?

xcreativity's picture
2374 pencils

love it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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zerocool's picture
455 pencils

capture rich people tie them to a chair and make them read this. Perhaps they will donate

picktokyo's picture
1404 pencils

I think it's laboriously and meticulously forced.

ek kanya's picture
ek kanya
814 pencils

oh, its a different copy this time?

am an advertising junkie | read my flog at

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