Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
Published: February 2009
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16 Comments
Fricken nice job. Copy and and art direction!
How many people will read it? 2%? It would be good result..
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I suspect that all 3 have different copy...but really do you expect anyone to read it?
Sure we can admire the copy, but I agree with Phil - will the average consumer bother?
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The average consumer doesn't excist. It would be 1.34 m high and would have one breast and one testicle. The real question is: Where was it placed? And who was it targeted? I guess it would work in the waiting room in a hospital or some kind of place...
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Hate advertising? Make better ads.
It claims Red Cross has a story worth to know... (perhaps people will just admit it has)
I found this very hard to read, I don't know what everyone is exclaiming compliments about.
I completely agree. I found it hard to read, too.
Naturally, my eye read the copy in columns, starting from the left, then center, then the last one to the right.
The art direction is weak, the copy is just average copy. Overall? Nothing spectacular.
oh nooo.....copies......copies everywhere...... nice but...oh no...copies....copies everywhere..
"you are valued for your value so be valuable..."
Wowsome copy. Awesome art. Good work Amol, Prajato & team. Hae!
P.S.: Read it vertically and then horizontally.
Should've been a 'short' story, but its ok, someone from the crew is here to explain it ; )
withalltherespects
Way too much text, this ad really is in the need of being posted somewhere where the target group has no other option than to read it. Inside of toilet doors at veeeeery spicy restaurants?
love it!
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capture rich people tie them to a chair and make them read this. Perhaps they will donate
I think it's laboriously and meticulously forced.
oh, its a different copy this time?
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