This is what New York, Berlin, London and Shanghai have in common. Metros from Bombardier.
Bombardier. The global leader in rail technology.
Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Timm Holm
Art Directors: Timm Holm, Björn v. Buchholtz
Copywriter: Michael Preuss
Photographer: Andreas Mühe
Published: March 2007
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19 Comments
This is what New York, Berlin, London and Shanghai have in common. Boring ads. Ads of the World. The global leader in boring ads.
I'll try my best to select less bring ones in the future.
you do a good job. i like seeing the bad along with the good.
I'll second that, praising the good and slagging the bad, thats the fun, it'd be boring if they were all good.
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It's only an ad.
www.aaasmith.blogspot.com
yep. and the worst ads have the best comments.
No kidding. Would you rather have a site filled with comments saying "Great job!" over and over? Keep the bad ads. Let us find out what's wrong with the visuals. It only helps.
Please keep the lesser ones that try to be great! Just perfect ads will make this a boring place, it's fine the way it is Ivan.
And keep them coming. You're doing an amazing job.
http://adpawn.ovh.org
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I'd have hoped the ad would move me as much as the railway - but no such luck. It sounds like a passage ripped out of their annual report.
great, gutsy shots. just wish the copy was there to back it up. bummer. lost opportunity.
i think the client would have creamed him or herself over these ads but from a creative point of view we are a tough bunch to please.
I agree with the "cream of jeans" comment. I also wonder, is the copy really needed at all??? The image is very powerful and could easily stand alone with just the logo and tag. But, thats an AD talking... Very nice otherwise.
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That's one sinister looking train. Check out the eyes at the front. Looks like the designers were trying to create an evil Thomas the Tank.
Nahh, this thing's a transformer.
Bombardier trains - brought to you by Michael Bay.
If you look that train "in the eye", it IS an evil train!
I think this is a great attempt, this entire series, to try to add drama great art style to a topic such as that as trains. It is a good effort, considering most people find things such as transportation design boring. I, find it fascinating. However, I like these ads beyond that. I am not saying this is the best effort, I know this can be better but it is a start.
Da copyyyyyy......YAWWWWWWNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN....zzzzzzzzzzzzzzzzzzzzzzzzzzzz!
Time fr them to taste some magic potion!
Boring copy, but i actually like the photo and art direction.
nice photo, poor concept.