June 2007
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Only the most important had bunkers in WW2: Churchill, Eisenhover and our strain of yeast.
Stella Artois

Advertising Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Copywriter: Peter Reid
Art Directors: Carl Broadhurst, Lovisa Almgren
Illustrator: Aesthetic Apparatus
Typographer: Dave Towers
Account Supervisor: Hannah Leathers

Comments (11)

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velle's picture
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thinking aloud here...
takes down notes on ideation process:
to show how valuable their yeast is, they go through all that trouble to build a bunker - and not just any bunker, a bunker designed to withstand a torpedo the size of the eiffel tower. why? because their yeast is worth it - you better believe it. and they dont just show a bunker minus the torpedo, cause that would be explaining the headline. they show the worse that can happen, which shows just how well built the bunker is, which ties back to how much trouble they're willing to go through to protect their yeast, which ties back to brand value. which is why this works.

doesn't directly show benefit of drinking stella artois - just what makes stella artois stand apart from the rest.