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Bolt Detergent: Basement

Bolt Detergent: Basement
Your rating: None Average: 6.8 (17 votes)

It smells this irresistible.

Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008

Comments

jazarah's picture 1272 pencils
jazarah | Mon, 2008-03-31 15:19

dahhhh

http://jazarah.net/blog/

Cooxie's picture 124 pencils
Cooxie | Mon, 2008-03-31 15:20

I find it neither smart nor funny. I'm impressed it took so many people to come up with that. Oh, wait, Israel Diaz is there 3 times and Judy John twice.

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Mon, 2008-03-31 16:00

Looking at the thumbnail, I thought "finally, someone had the nerve to use a well-endowed drunk midget!!" No such luck, eh?
This has got to be one of the most disturbing images I've seen in my life! I love it!! ; D

DarkSide's picture 899 pencils
DarkSide | Mon, 2008-03-31 16:38

It´s really weird and different...I like it for its originality and boldness, but i doubt the effectiveness with the target group

Doing great work is hard, criticize others is way easier.

Ed Mintone's picture 595 pencils
Ed Mintone | Mon, 2008-03-31 17:16

the client definately has a giant set too.

Crisp One's picture 2033 pencils
Crisp One | Mon, 2008-03-31 21:20

I LOVE THIS

Sharp's picture 216 pencils
Sharp | Mon, 2008-03-31 21:54

Not a fan. We’ve seen way too many of “It tastes/feels/smells this good” formulas. Sorta lazy in my opinion.

everartz's picture 5352 pencils
everartz | Tue, 2008-04-01 01:55

maybe the way he is standing makes you pay attention, but whats next... its a visual pun i think..
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

spyro_e82's picture 48 pencils
spyro_e82 | Tue, 2008-04-01 02:46

hahahah...funny n stupid.

kgeiger's picture 5158 pencils
kgeiger | Tue, 2008-04-01 05:59

Exactly.

Ereux's picture 70 pencils
Ereux | Tue, 2008-04-01 08:48

i agree

coolburp's picture 45 pencils
coolburp | Tue, 2008-04-01 06:16

i thought he got some kind of infection first

Monika_Nair's picture 20 pencils
Monika_Nair | Wed, 2008-04-02 05:59

Coolburp, You are damn funny :)
I can't stop giggling

aadi's picture 230 pencils
aadi | Mon, 2008-04-07 06:48

hahahahhahahahahhahaha
hahahahahahahahahahaha
Damn funny!!

Copy_ranter's picture 120 pencils
Copy_ranter | Sun, 2008-04-13 05:50

Steve, if you're reading this, what's up? It's Ali from Seneca. I love what you're doing brother. Keep it up! Steve Persico and Andy Chelvanathan are the next big names in advertising! I love this ad but more so, I love this teams work.

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