Bolt Detergent: Basement

Bolt Detergent: Basement

It smells this irresistible.

Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008

Your rating: None Average: 6.1 (14 votes)

Comments

jazarah's picture
Submitted by jazarah on Mon, 2008-03-31 15:19.

dahhhh

http://jazarah.net/blog/

Submitted by Cooxie on Mon, 2008-03-31 15:20.

I find it neither smart nor funny. I'm impressed it took so many people to come up with that. Oh, wait, Israel Diaz is there 3 times and Judy John twice.

Submitted by Jet Propulsion Lab on Mon, 2008-03-31 16:00.

Looking at the thumbnail, I thought "finally, someone had the nerve to use a well-endowed drunk midget!!" No such luck, eh?
This has got to be one of the most disturbing images I've seen in my life! I love it!! ; D

Submitted by DarkSide on Mon, 2008-03-31 16:38.

It´s really weird and different...I like it for its originality and boldness, but i doubt the effectiveness with the target group

Submitted by Ed Mintone on Mon, 2008-03-31 17:16.

the client definately has a giant set too.

Le Douche's picture
Submitted by Le Douche on Mon, 2008-03-31 21:20.

I LOVE THIS

Submitted by Sharp on Mon, 2008-03-31 21:54.

Not a fan. We’ve seen way too many of “It tastes/feels/smells this good” formulas. Sorta lazy in my opinion.

everartz's picture
Submitted by everartz on Tue, 2008-04-01 01:55.

maybe the way he is standing makes you pay attention, but whats next... its a visual pun i think..
--
Everartz

spyro_e82's picture
Submitted by spyro_e82 on Tue, 2008-04-01 02:46.

hahahah...funny n stupid.

Submitted by kgeiger on Tue, 2008-04-01 05:59.

Exactly.

Submitted by Ereux on Tue, 2008-04-01 08:48.

i agree

Submitted by coolburp on Tue, 2008-04-01 06:16.

i thought he got some kind of infection first

Submitted by Monika_Nair on Wed, 2008-04-02 05:59.

Coolburp, You are damn funny :)
I can't stop giggling

Submitted by aadi on Mon, 2008-04-07 06:48.

hahahahhahahahahhahaha
hahahahahahahahahahaha
Damn funny!!

Submitted by Copy_ranter on Sun, 2008-04-13 05:50.

Steve, if you're reading this, what's up? It's Ali from Seneca. I love what you're doing brother. Keep it up! Steve Persico and Andy Chelvanathan are the next big names in advertising! I love this ad but more so, I love this teams work.