14 comments

manumartin5's picture
manumartin5
1202 pencils

Best for outdoor... as well.

tirthomitro's picture
tirthomitro
2764 pencils

this is awesome

they showed me a picture & i laughed
dignity has never been photographed

apple pie's picture
apple pie
41 pencils

simplicity is awesome!

CuriousPencil's picture
CuriousPencil
4227 pencils

Let's be clear: the product is crispbread. The packaging says 'I want Bolletje crispbread', and this is an unaltered product package. So the creative in this is to turn the package into a toaster. I find that uninspiring and unimaginative and I would imagine entirely unoriginal.

Diplodokus's picture
Diplodokus
1775 pencils

The product is toasted bread. That's why the package (which isn't unaltered) says toasted bread.

CuriousPencil's picture
CuriousPencil
4227 pencils

I do like a nice pedantry of a Saturday: the packaging is unaltered of itself, it is augmented with 2 pieces of toast sticking out the top; "crispbread" is maybe giving it a little too much leeway. But having lived in the Netherlands for more than a decade, and having tasted this product on many occasions, it's not what you would expect bread to taste like after toasting - i.e. toast. The packaging says roasted bread, in the same way a kettle over here says 'water cooker' or a flint for a lighter says 'fire stone'. Might be a language thing... shall I go on?

LeeHarvey's picture
LeeHarvey
3045 pencils

Please!

CuriousPencil's picture
CuriousPencil
4227 pencils

...potatoes are 'earth apples', strawberries 'earth berries', idiots are 'acorns', and no, LeeH, though I do go on I think I'll leave it with my favourites: hippopotamus is 'Nile horse' and rhino is 'nose horn.' Lovely language.

LeeHarvey's picture
LeeHarvey
3045 pencils

Some jerk on the radio told me it was 'blue monday'. Well you just turned this day into a sunday afternoon! Much obliged CP.

CuriousPencil's picture
CuriousPencil
4227 pencils

Also delighted to dispel that nonsense for you, with some 'referency goodness' from the awesome Ben Goldacre, in which he shows that Blue Monday's a canard of the highest order.

http://www.badscience.net/2009/01/part-432-in-which-i-get-a-bit-overin...

kleenex's picture
kleenex
31585 pencils

I like simple.

Lazarus's picture
Lazarus
1538 pencils

Hmmmm...

luispiter's picture
luispiter
2756 pencils

mmmm not is new

Cheerriiee's picture
Cheerriiee
952 pencils

ok, i dont love it thou.

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