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Bolletje: Toasted bread

Bolletje: Toasted bread
Your rating: None Average: 6.8 (45 votes)

Bolletje Toasted Bread

dvertising Agency: Etcetera, Amsterdam, The Netherlands
Creative Directors: Edward Bardoul, Raymond van Schaik
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Photographer: Simon Warmer
Published: January 2011

14 Comments

manumartin5's picture 1156 pencils
manumartin5 | Fri, 2011-01-14 23:43
8

Best for outdoor... as well.

tirthomitro's picture 2186 pencils
tirthomitro | Sat, 2011-01-15 02:16

this is awesome

they showed me a picture & i laughed
dignity has never been photographed

apple pie's picture 41 pencils
apple pie | Sat, 2011-01-15 07:10

simplicity is awesome!

CuriousPencil's picture 4273 pencils
CuriousPencil | Sat, 2011-01-15 10:10
2

Let's be clear: the product is crispbread. The packaging says 'I want Bolletje crispbread', and this is an unaltered product package. So the creative in this is to turn the package into a toaster. I find that uninspiring and unimaginative and I would imagine entirely unoriginal.

Diplodokus's picture 1525 pencils
Diplodokus | Sat, 2011-01-15 10:25

The product is toasted bread. That's why the package (which isn't unaltered) says toasted bread.

CuriousPencil's picture 4273 pencils
CuriousPencil | Sat, 2011-01-15 11:10

I do like a nice pedantry of a Saturday: the packaging is unaltered of itself, it is augmented with 2 pieces of toast sticking out the top; "crispbread" is maybe giving it a little too much leeway. But having lived in the Netherlands for more than a decade, and having tasted this product on many occasions, it's not what you would expect bread to taste like after toasting - i.e. toast. The packaging says roasted bread, in the same way a kettle over here says 'water cooker' or a flint for a lighter says 'fire stone'. Might be a language thing... shall I go on?

LeeHarvey's picture 3087 pencils
LeeHarvey | Mon, 2011-01-17 03:31

Please!

CuriousPencil's picture 4273 pencils
CuriousPencil | Mon, 2011-01-17 03:59

...potatoes are 'earth apples', strawberries 'earth berries', idiots are 'acorns', and no, LeeH, though I do go on I think I'll leave it with my favourites: hippopotamus is 'Nile horse' and rhino is 'nose horn.' Lovely language.

LeeHarvey's picture 3087 pencils
LeeHarvey | Mon, 2011-01-17 09:12

Some jerk on the radio told me it was 'blue monday'. Well you just turned this day into a sunday afternoon! Much obliged CP.

CuriousPencil's picture 4273 pencils
CuriousPencil | Mon, 2011-01-17 09:43

Also delighted to dispel that nonsense for you, with some 'referency goodness' from the awesome Ben Goldacre, in which he shows that Blue Monday's a canard of the highest order.

http://www.badscience.net/2009/01/part-432-in-which-i-get-a-bit-overin...

kleenex's picture 8394 pencils
kleenex | Sat, 2011-01-15 14:55
5

I like simple.

Lazarus's picture 1304 pencils
Lazarus | Sun, 2011-01-16 00:41

Hmmmm...

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2011-01-17 12:09

mmmm not is new

www.barcreativo.com

Cheerriiee's picture 956 pencils
Cheerriiee | Wed, 2011-01-26 15:21

ok, i dont love it thou.

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