BOLD: Tree
Encourage your children to do more sport.
BOLD
Belgian Association for Obese Patients
Agency: LG&F, Brussels, Belgium
Creative Directors: Christophe Ghewy, Paul Wauters
Art Directors: Tim&Joeri
Copywriters: Tim&Joeri
Photographer: Marc Paeps
Retouching: The Living Room
21 Comments
this is fun...in a wicked, teasing way...bt d msg is loud and clear!
~ old habits die hard, older ones never do ~
hehehe! the message is great! but with a line like this they should have get loonie! sometimes i wish i could have the autonomi to get loonie!
is there life before death?
lol. I like this. Good job.
"Sex sells. Truth even better."
A friend
Very funny ad. Good job!
When in doubt, get a fat kid. When he gets that PS2 his joy will definitely be grand.
I like it. not bad.
is this a real shot or was it photoshopped? .... nice work
| Everartz |
It's ok to do this in an ad, but when I do it I spend the night in the cells.
No fair.
7/10
Doin' it for the points
im wondering, the look of this ad, is it photoshoped or is it a photography filter?
I like it.
hahaha
Works...and I'm sure some desperate parents have done this
www.TheAdMad.blogspot.com
The Ad Mad
I really like this a lot. The idea is simple and clear, and really hit home to most parents (who may've tried this technique). Excellent work!
Fail Harder.
I'm Rog and I concur with Mr Huges.
>>>> That's not an ad. THIS is an ad.
wicked! can't wait to see the rest of the campaign!
Like it ...thumb up.
www.mikeyonjan.blogspot.com
"Idea never die"
http://merobarema.blogspot.com
In my eyes it's a bit above average advertising: medium funny, appealing executed. But I can't believe these BOLD guys gave their name for it - overweight is a serious problem to the kids and their families. But parents shouldn't force kids to play outside and move themselfs a bit, but should work together with them, changing their habbits by making them understand and wanting to do sports. I know it's just a "funny" approach to get attention, but still this ad says: Use mental violence to force your kid to move. And that can't be the message of an organsiation like this.
That is longest para of bull $##% i've read in a long time.
This is advertising, take it in the right spirit.
'mental violence to force your kid to move'?
you sound cynical.
Intelligent ads are the need of the hour.
Do these BOLd guys always run DPS ads?
Pitty about the lack of monkeys in the ad. One would have thought that tree=monekey.
But hey, that aside, I'll give this one a... no, screw it. No monkey, no thumbs up!
I think this is good work and indirectly it reffers another problem - game addicts. Its a bit sarcastic and thats good - gives out the message to parents so they smile at first and stop smiling when they realise their kid is like that. I mean, have you ever seen what WoW for instance does to the mental and physical state of some of the kids hooked on it?
"Sex sells. Truth even better."
A friend
you´re totally right, truecopy!!!
The line is bugging me a bit though. Do more sport? I would've thought exercise would've fit the ad better.
Fail Harder.
This ad will not effectively reach it's target audience. A normal parent see this as dangerous. "do more sport"? do you mean "sports"