chintan ruparel's picture
chintan ruparel
1516 pencils

this is fun...in a wicked, teasing way...bt d msg is loud and clear!

~ old habits die hard, older ones never do ~

Ney Frances's picture
Ney Frances
660 pencils

hehehe! the message is great! but with a line like this they should have get loonie! sometimes i wish i could have the autonomi to get loonie!

is there life before death?

truecopy's picture
400 pencils

lol. I like this. Good job.

"Sex sells. Truth even better." - A friend

focus group's picture
focus group
146 pencils

Very funny ad. Good job!

Nthngmn's picture
626 pencils

When in doubt, get a fat kid. When he gets that PS2 his joy will definitely be grand.

I like it. not bad.

everartz's picture
7611 pencils

is this a real shot or was it photoshopped? .... nice work

| Everartz |

Disco Munky's picture
Disco Munky
3900 pencils

It's ok to do this in an ad, but when I do it I spend the night in the cells.

No fair.


Doin' it for the points

msred's picture
491 pencils

im wondering, the look of this ad, is it photoshoped or is it a photography filter?

Endeio's picture
270 pencils

I like it.

drizae's picture
503 pencils

I really like this a lot. The idea is simple and clear, and really hit home to most parents (who may've tried this technique). Excellent work!

Fail Harder.

Rog's picture
6092 pencils

I'm Rog and I concur with Mr Huges.

>>>> That's not an ad. THIS is an ad.

ramen's picture
60 pencils

wicked! can't wait to see the rest of the campaign!

imke's picture
472 pencils

Like it ...thumb up.

"Idea never die"

Killer Kowalski's picture
Killer Kowalski
394 pencils

In my eyes it's a bit above average advertising: medium funny, appealing executed. But I can't believe these BOLD guys gave their name for it - overweight is a serious problem to the kids and their families. But parents shouldn't force kids to play outside and move themselfs a bit, but should work together with them, changing their habbits by making them understand and wanting to do sports. I know it's just a "funny" approach to get attention, but still this ad says: Use mental violence to force your kid to move. And that can't be the message of an organsiation like this.

Totto's picture
685 pencils

That is longest para of bull $##% i've read in a long time.
This is advertising, take it in the right spirit.

'mental violence to force your kid to move'?
you sound cynical.

Intelligent ads are the need of the hour.

Tim Weasle's picture
Tim Weasle
72 pencils

Do these BOLd guys always run DPS ads?

Pitty about the lack of monkeys in the ad. One would have thought that tree=monekey.

But hey, that aside, I'll give this one a... no, screw it. No monkey, no thumbs up!

truecopy's picture
400 pencils

I think this is good work and indirectly it reffers another problem - game addicts. Its a bit sarcastic and thats good - gives out the message to parents so they smile at first and stop smiling when they realise their kid is like that. I mean, have you ever seen what WoW for instance does to the mental and physical state of some of the kids hooked on it?

"Sex sells. Truth even better." - A friend

simpsonson's picture
136 pencils

you´re totally right, truecopy!!!

drizae's picture
503 pencils

The line is bugging me a bit though. Do more sport? I would've thought exercise would've fit the ad better.

Fail Harder.

Sven Gali's picture
Sven Gali
845 pencils

This ad will not effectively reach it's target audience. A normal parent see this as dangerous. "do more sport"? do you mean "sports"

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