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Telephone

Agency Network: 
Published/Aired: 
April 2009
Description: 

Print advertisment created by JWT, United Arab Emirates for Boecker, within the category: Professional Services.

Don't let them get comfortable.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Directors / Copywriters: Firas Medrows
Photographer: Tejal Patni
Illustrators: Firas Medrows, Nabil Kamara

Comments (16)

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Guest's picture
Guest

LOVELY.

Guest's picture
Guest

lovely.

premc's picture
premc
Activity Score 917

nice

radical

elyoshiro's picture
elyoshiro
Activity Score 546
Guest's picture
Guest

I wonder whether or not the light inside the mouse hole was needed? But still, I love this campaign, and I appreciate it for not taking the "let's kill all the disgusting creatures" approach.

slanny's picture
slanny
Activity Score 117

Message is still clear without the light, but it's a nice touch. A mouse with a light in his home is pretty comfy, no?

joelapompe's picture
joelapompe
Activity Score 3851

last year I've seen something very similar with a cockroach reading a newspaper, and the claim was "don't let them feel at home" ...

Guest's picture
Guest

Sweet idea. Good because it visually suggests the presence of mice as opposed to literally showing them doing something, like reading a newspaper. A simple example of less is more...in the mind's eye.

Guest's picture
Guest

good concept

kalpesh78's picture
kalpesh78
Activity Score 2578

love the idea. But where is the phone connected to? it doesn't have the wall socket.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

Well spotted Kal. Why didn't you mention it in the agency when you saw the ad on the wall? Instead you wait and then point it out when the ad goes online...but soften the comment by saying first that you love the idea. Is collaboration a word in your vocabulary? Moysey.

TRICKY's picture
TRICKY
Activity Score 3954

DOES ANYONE IN HERE STILL USE THOSE TYPE OF PHONES????

The man who stops advertising to save money is like the man who stops the clock to save time

sgre2504's picture
sgre2504
Activity Score 137

funny

Disco Munky's picture
Disco Munky
Activity Score 3890

These are pretty cool. Who cares about the phone connection, this idea is bigger than the little details. Which is what happens when you get a strong concept.

7/10

"Être un invité, doit être un imbécile"

Doin' it for the points

joel rodrigues's picture
joel rodrigues
Activity Score 4

nice one buddy, really is cool :)

Guest's picture
Guest

very cool.

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