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Boecker pest control: Kitchen

Boecker pest control: Kitchen
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Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Ranadip De
Photographer: Daryl Patni

18 Comments

Mo's picture 648 pencils

I guess even when they are pretty much alive, they would see the fridge/drapes/basin in the same way. :-\
Hmm...if it was a student work...they could have changed it to a Hot wheel ad :D:P

ivan's picture

When they are alive they don't generally look upwards, aren't they?

fifthbullet's picture 188 pencils

their eye is mostly located on the top of their head, not like us...
but of course, none of us can't tell whether it look like this or not

criticize is way easier than create. use more brain.

ivan's picture

If we want to be scientifically correct, insects don't have such focused vision anyway.

deep_tracy's picture 590 pencils

exactly. they should have pushed this further... them overpaid JWT bums.

theassailante's picture 234 pencils

looks like the bug cant reach the fridge door to me..

deep_tracy's picture 590 pencils

my first thought.

Desi's picture 1052 pencils

Even if this is BUGS VISION where is the idea? Arn't we tired of all these ads? They did one ad where the visual was upside down. The same was done for a Bungee jumping club :) in Amsterdam and for Yoga classes in India :)

hadisyriani's picture 165 pencils

i dunno guys did any of you get the idea behind it????

From my side, i got that one: " when pests die, they lie on their back, so the view becomes reversed, instead of seeing the floor, they are looking upwards since they are lying on their back"

that my interpretation, if that's it, "chapeau bas".

the_ashlands's picture 1396 pencils

bugs generally have their eyes on the top/side of their heads tho, rather than having their eyes close together and in the front like humans and other perdators..otherwise they'd be staring at the ground all the time and would never detect any threats. maybe if they had the 'feet' of some little bug legs creeping into the sides of the ad..either way this is a tired idea.

cooties's picture 180 pencils

nice angle to upside down insect. except the point of view is that of a human who is lying on his back. . i don't know if it's a major flaw though...is it?

martinwj's picture 4 pencils

Stoopid ad. At the end of the day, pest control means the insect / bug is dead. No seeing anything. And we all know flies see multiple things and so on. Dumb and dumber

ellehcimeo's picture 3534 pencils

Yah. Dead bugs can't see. Now, I just can't get passed why all the fridge magnets are so high up and so nicely organized.

addyhoch10's picture 2599 pencils

it's so strong you will fall down and lie there for a while, wondering if spraying bug spray was worth ruining your own health.

the_ashlands's picture 1396 pencils

hahah..nice!

squirrely's picture 316 pencils

I think this is the moment before the bug draws his last breath.

hadisyriani's picture 165 pencils

yep i agree sqiurrely with u...

the idea is good, and i know guys that when u die u have eyes closed,
but maybe a line is missing, to explain the last moment

Beatles's picture 47 pencils

Hy Rana,nice ad.
Don't worry abouts all this bugs.

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