Agency Network: 
April 2011

Print advertisment created by FP7, Saudi Arabia for Bodyguard, within the category: Pharmaceutical.

You never know what happens when you fall asleep.

Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Mohammad Baalbaki, Ahmad Beck
Copywriter: Mohammad Baalbaki
Illustrator: Max Kostenko

Comments (16)

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Highest Rated

HellFish's picture
Activity Score 185

Great campaign! Congratulation friends.

morse's picture
Activity Score 18026

Beautiful illustrations and really freaks me out what these critters could be doing to me...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tytpol's picture
Activity Score 777

Not funny at all. And too similar to this one (which were totally funny like):

atb2005's picture
Activity Score 13557

There is absolutely no similarity. Totally different ideas.

gioborde's picture
Activity Score 1387

Similar???. are u sure u posted the campaign ur talking about?


hythamabuelela's picture
Activity Score 36

Good illustration and art direction

sparkplug's picture
Activity Score 92

Good idea. Good illustration. I like it a lot. Not even close to that you dumb ass tytpol! If you're in the same industry I feel sorry for you and you have no hope at all. Stop being a stupid crab. And no i am not from the Agency.

ishiboy's picture
Activity Score 497

Absolutely no similarity with the link...

Great new way to look at the category. Nice.

jadcom's picture
Activity Score 15

nice work

Kwaku The Cowboy's picture
Kwaku The Cowboy
Activity Score 71

This really makes me wanna get my repellent on. On the Spot!

Glut's picture
Activity Score 3935

what´s so good? only nice art work

HellFish's picture
Activity Score 185

Great campaign! Congratulation friends.

hoss539's picture
Activity Score 4

absloutely, not only nice art work, it really delivers the message and makes me really worried and wondering what the hell these creatures will be doing on my skin when I fall asleep... I think I'm gonna stick a note on my skin saying: "sex is prohibited here"!!!

hanselito's picture
Activity Score 2

Really nice art direction and illustration..the only thing is the chickens on table.. i think the 2 glasses are enough to explain the idea.

adlizard's picture
Activity Score 12

Cool characters... bad skin retouching... almost perfect.

meggdev's picture
Activity Score 3

Nice graphics but I am not sure the idea is so catchy, it has been used before on other types of products. What happens with these two guys after you use the "bodyguard"? I feel a bit sorry for them...

How about termite repellents?