Ads of the World

Ads of the World™ an All Creative World site

Body One Gym: Fat

Body One Gym: Fat
Your rating: None Average: 4.3 (28 votes)

Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriter: Claudia Tajes
Illustrator: Meca
Photographer: Celso Chittolina
Published: January 2010

15 Comments

SAM75's picture 220 pencils

Those dash lines are for surgery or what? Why they look like dumbbell set?

CA's picture 68 pencils

so you take the weight out of your body and work out with it.

sirvan's picture 30000 pencils

Yeah, then I think they may want to write that INTO the ad. Because that's a bit of a stretch. No pun intended.

+++

"I love some things, and don't love some other things."

thedesignaddict's picture 4341 pencils

The lines are where the defibrillator paddles should be placed, no?

thedesignaddict's picture 4341 pencils
7

The lines are where the defibrillator paddles should be placed, no?

JamesTY's picture 24 pencils
1

Bad AD

JamesTY's picture 24 pencils
1

Bad AD

fabiomarquesf's picture 74 pencils

Yeah, they should've put some copy on that ad. Maybe:"Put weight off your body." Or something like that.

Molecule's picture 443 pencils

it's just saying that losing that fat is possible without surgery. I like it.

Dzsoi's picture 4985 pencils

I guess they are trying to say gym and dumbbells could be a substitute for surgery. So yes, it is a bit of a stretch.

Drooly's picture 12 pencils
7

Gym instead of surgery. Nice idea. Fast too. But the photo could have taken it to greater hights.

peterwbauman's picture 107 pencils
3

hard to comprehend at a quick glance

dthlb72's picture 508 pencils

Good one but hard to understand if there's no copy to support....

terryads's picture 79 pencils
5

Ok ad, nothing new, nothing wrong,

Guest's picture

look for NiKE WOMEN commercial "suda jamon"

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.