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Published/Aired: 
December 2007

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Description: 

Your kid’s knowledge could be useful.
This Saturday with El Observador an encyclopedia with everything your kid needs to know about the human body.

Advertising Agency: IN, Montevideo, Uruguay
Creative Director: Claudio Invernizzi
Art Director / Illustrator: Guillermo Larrosa
Copywriters: Rodrigo Castellanos, Federico Pellejero

Comments (8)

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wildbore's picture
wildbore
Activity Score 749

....nice work!

Floro's picture
Floro
Activity Score 63

simple and good.

KerryChild's picture
KerryChild
Activity Score 183

Cute

Wordnerd's picture
Wordnerd
Activity Score 6692

"your kids knowledge could be useful" written by a kid? And those drawings don't look like they were done by a child. Rather by an adult who wants to imitate a child.

Also, for me it's not clear what they intend to say. what exactly is this about?

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Yeah, I like this except for the hand-scrawled tagline. It should be tyography so as it make it clear the difference between the child's drawing and the adult message.

http://www.charlieprattdesign.com

kaceres's picture
kaceres
Activity Score 235

que mala costumbre, ¿porqué no podemos poner los avisos en español? orgullo nuestro idioma, los avisos pueden se igual o mejor en español.

@Hazan_Ko

raverus's picture
raverus
Activity Score 1476

Claudio probably had a bad childhood.

naima's picture
naima
Activity Score 67

Es confuso en su supuesta simpleza.

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