39 comments

Adcritic10-10's picture
Adcritic10-10
124 pencils

Perfect!!! Make room for a lion!

lsadunb's picture
lsadunb
575 pencils

Who are you? André, Pedro, Bernardo, Marcello, Ivan, Sabrina or Rodrigo?

ivan's picture
ivan

I've done the same idea for a car a few years ago. If this gets a lion I'll be happy! :)

Cron187's picture
Cron187
553 pencils

This idea was done before for Mercedes Benz maybe 5 years ago. I don't have a link but check back issues of One Show.

Maqueme's picture
Maqueme
11 pencils

Simply perfect!
Fast delivery, fast understanding.

Great work!

RogerMoreda's picture
RogerMoreda
21 pencils

bread
onion
cheddar
steak
cheddar
steak

am i right? :)

fresh and new, good job!

Karen_ddb's picture
Karen_ddb
9 pencils

very interesting, it's a winner for sure.

jakartatung's picture
jakartatung
94 pencils

You can't even make a decent ad in your agency. Go win a new biz pitch. Don't waste your time here!

followthebullet's picture
followthebullet
130 pencils

whats wrong with you?

wkanaan's picture
wkanaan
483 pencils

are u ok? how abt u stop commenting untill u got something worth saying?

Been a member for less than a week and all you said is bullshit.

Nicko Nakai's picture
Nicko Nakai
11 pencils

Beautiful... and sells!

Amazing ad...

AshtonJR's picture
AshtonJR
15 pencils

Me likey! Nice!

Vicomte's picture
Vicomte
287 pencils

So simple, so great!!!

Ag's picture
Ag
305 pencils

Una mierda...

No mentira buenísimo.

yep's picture
yep
50 pencils

La mayoría de gente que da su opinión...lleva 2 días inscritos a la página...¡que coincidencia!

franksandres's picture
franksandres
172 pencils

que observador.

simone's picture
simone
187 pencils

I've been commenting in this site for over 7 months and I have the SAME OPINION as the others that have 2 day: Great campaign. SIMPLE AND GREAT!

sold's picture
sold
3290 pencils

wow, brilliant! lion, bear, pencil, whatever, is already a winner for me.

lsadunb's picture
lsadunb
575 pencils

Cammon people! Loducca has already made it. And it wasn't even shortlist.

rula's picture
rula
101 pencils

llevo más de dos días....creo
opino que está muy bueno el trabajo que hicieron.
felicitaciones.

joanna_monkey's picture
joanna_monkey
152 pencils

Done .... done .... done, period.

San Pateste's picture
San Pateste
139 pencils

fast delivery con sabor a cannes

Kateter's picture
Kateter
2029 pencils

cannes lion in 1998 or 99, swedish agency for McDonalds if I remember correctly. want more proof that it's a rip-off?
sorry... no lion, no pencil, no bear, no drumstick, no proud tapping on the shoulder, no extra day-off, no salary bonus, no nothing. just a reminder that these ads are 10 years behind.

wkanaan's picture
wkanaan
483 pencils

coool. nice and simple and works great

Bye's picture
Bye
1464 pencils

Almost 90% of the people saying that it's fantastic have all coincidentally registered within the last two days, curious.

sold's picture
sold
3290 pencils

like me?

Bye's picture
Bye
1464 pencils

Did I ever say 100%?

sold's picture
sold
3290 pencils

hehehe

thiso's picture
thiso
70 pencils

Sometimes i feel like i understand nothing about advertising.

i understand the optical mechanic, but i relly dont understand how this is selling something. it's a boring picture, it has no clever line. there are just some stripes, which try to tell me that two pieces of cheese are moving pretty fast.

probably i just dont understand the genius in that thing... sry, for begging for an explanation...

Have Heart's picture
Have Heart
922 pencils

Oh damn, it's SO OBVIOUS all these praising comments come from the agency itself. So poor...

And yes, MERCEDES already did this years ago with a much better execution and a less forced benefit...

jakartatung's picture
jakartatung
94 pencils

I agree with you 100%, Have Heart

elmikel's picture
elmikel
1147 pencils

exactly! when I was reading all the praising comments I thought to myself there must be something wrong - either it's me or the people commenting. I'm glad it's not me.
This ad is average. Besides, being fast is a weak USP in this case...

Eightball's picture
Eightball
200 pencils

Common guys:
NOTHING NEW NOTHING FRESH!
Please have a look at the Mercedes-Benz Work by Springer & Jacoby.
That was so much better work. Really!
They made it with a snowman and a lighthouse for the fast AMG Motor Series.
Years ago. And it did win a lot of prices.

sold's picture
sold
3290 pencils

i saw the macdonalds ad... i still prefer these Bob's ads.

Lol's picture
Lol
127 pencils

Great ad guys. Unfortunately it has been done before. But yours are better.

In my opinion, good for your portfolio, but don't expect awards.

klaussnow's picture
klaussnow
1675 pencils

arg, don't actually like this one, comes and goes for me...

... its already been done...

salamandos's picture
salamandos
1947 pencils

first thought - and done

arstewar's picture
arstewar
232 pencils

why do people like this?

DCRed's picture
DCRed
22 pencils

its boring. this became a web cliche 7 yrs ago. animated gifs, cliparts, the blink tag and this pixel stretch effect are all in the same club.

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