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Think before you print!

Agency: 
Published/Aired: 
December 2009
Description: 

The Lebanese flag features a green cedar tree. If we are not careful with the natural resources of our planet, the coming generations might have a much limited heritage!

Think before you print!

Advertising Agency: BobnBab Digital Agency, Beirut, Lebanon
Creative: Yvan C. Goudard
Account Director: Jean Ghalo

Comments (22)

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Highest Rated

MattSpencer's picture
MattSpencer
Activity Score 23

This definitely makes people stop and think about whether they really need to send the next document to the printer and have it in print. With the widespread use of technology, it is becoming easier to just view a digital copy of documents instead of printing it.

Matt Spencer - http://www.eezytrade.co.uk

everartz's picture
everartz
Activity Score 7609

using flags to promote an idea isnt fresh thou.. but i like this creative ..

| Everartz |

ladisa's picture
ladisa
Activity Score 38

I like it. Yes, there have been a couple of flag ads of recent. Something fresh about this twist. It's got a relevant message.

"Every ad is an opportunity."

F.Abboud's picture
F.Abboud
Activity Score 218

Well the Cedar is a Lebanese Symbol that touches the heart of every Lebanese; also the flag; hence, the use of the flag idea, even though it is overused across other markets, I don't recall we did in Lebanon used it too much; I recall Exotica's flag Ad; Nevertheless, the idea behind this Ad is still very relevant to the campaign and it generate awareness that we will be losing our Symbol Tree as well as other trees

yvancg's picture
yvancg
Activity Score 222

Thanks for your comment and feedback. I understand you are from Lebanon, so as my "target audience", i particularly value your comment. This ad was created for a specific target in mind and for a specific reason. It is not pretending to make a revolution in the advertising world, or talk to 6 billion people on earth or to win a yellow cat in Cannes. And I am glad that it somehow touched you.

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

TRICKY's picture
TRICKY
Activity Score 3954

indeed quite graphical i would say but i doesn't move me...i mean i cannot understand the motive!!!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

Pccs's picture
Pccs
Activity Score 211

are you from lebanon?

yvancg's picture
yvancg
Activity Score 222

Hi Tricky. The Lebanese flag features a green cedar tree. On this one the cedar tree is cut, obviously to produce more paper as the line is suggesting it. The campajgn was produced for a digital agency: digital = paperless = good for the planet

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Copy_ranter's picture
Copy_ranter
Activity Score 194

first layer concept. Don't like it. Don't hate it.

yvancg's picture
yvancg
Activity Score 222

I would be interested to know what you mean by "first layer" Could you please elaborate?

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

CopyRight's picture
CopyRight
Activity Score 713

good work for Lebanon

El Barto's picture
El Barto
Activity Score 111

"using flags to promote an idea isnt fresh thou"

Well, using a pack shot is? ;)
Always depends on the message.

yvancg's picture
yvancg
Activity Score 222

I believe that more or less every single existing "thing" on earth has been used to promote ideas. That applies to copy, silhouettes, hand, dinosaurs, jesus, condom, post-it note, crocodile...
I think our job is more about delivering the right message to the right people rather than finding the one thing that has never been used before to lay out an ad on a late night out.

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

gud

rolling.stone's picture
rolling.stone
Activity Score 2741

like it

but it doesn't look agency promo

it seems like save tree ad

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

yvancg's picture
yvancg
Activity Score 222

Hi rolling.stone
Thanks for your comment.
The ad is for a digital agency.
We capitalize here on the environment-friendliness of digital

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

wellbad's picture
wellbad
Activity Score 2

we lost our cedars for ships not paper, so sink before you print

yvancg's picture
yvancg
Activity Score 222

hahaha
and what are you sinking about wellbad?

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

jghalo's picture
jghalo
Activity Score 3

like the comments, it is interactive :)

Though "Think before you print"

Cheers,
Jean

JamaisVu's picture
JamaisVu
Activity Score 408

Anyone can come up with this idea.

yvancg's picture
yvancg
Activity Score 222

May be, but nobody did. ;-)

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Guest's picture
Guest

i dont care if this is overused or overexploited or whatever...
as a lebanese having a few cedars left in the country is already touching...
good job playing on this issue..
thumbs up

MattSpencer's picture
MattSpencer
Activity Score 23

This definitely makes people stop and think about whether they really need to send the next document to the printer and have it in print. With the widespread use of technology, it is becoming easier to just view a digital copy of documents instead of printing it.

Matt Spencer - http://www.eezytrade.co.uk

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