Think before you print!
The Lebanese flag features a green cedar tree. If we are not careful with the natural resources of our planet, the coming generations might have a much limited heritage!
Advertising Agency: BobnBab Digital Agency, Beirut, Lebanon
Creative: Yvan C. Goudard
Account Director: Jean Ghalo
Published: December 2009
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
using flags to promote an idea isnt fresh thou.. but i like this creative ..
| Everartz |
I like it. Yes, there have been a couple of flag ads of recent. Something fresh about this twist. It's got a relevant message.
"Every ad is an opportunity."
Well the Cedar is a Lebanese Symbol that touches the heart of every Lebanese; also the flag; hence, the use of the flag idea, even though it is overused across other markets, I don't recall we did in Lebanon used it too much; I recall Exotica's flag Ad; Nevertheless, the idea behind this Ad is still very relevant to the campaign and it generate awareness that we will be losing our Symbol Tree as well as other trees
Thanks for your comment and feedback. I understand you are from Lebanon, so as my "target audience", i particularly value your comment. This ad was created for a specific target in mind and for a specific reason. It is not pretending to make a revolution in the advertising world, or talk to 6 billion people on earth or to win a yellow cat in Cannes. And I am glad that it somehow touched you.
indeed quite graphical i would say but i doesn't move me...i mean i cannot understand the motive!!!!!!
The man who stops advertising to save money is like the man who stops the clock to save time
are you from lebanon?
Hi Tricky. The Lebanese flag features a green cedar tree. On this one the cedar tree is cut, obviously to produce more paper as the line is suggesting it. The campajgn was produced for a digital agency: digital = paperless = good for the planet
first layer concept. Don't like it. Don't hate it.
I would be interested to know what you mean by "first layer" Could you please elaborate?
good work for Lebanon
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
"using flags to promote an idea isnt fresh thou"
Well, using a pack shot is? ;)
Always depends on the message.
I believe that more or less every single existing "thing" on earth has been used to promote ideas. That applies to copy, silhouettes, hand, dinosaurs, jesus, condom, post-it note, crocodile...
I think our job is more about delivering the right message to the right people rather than finding the one thing that has never been used before to lay out an ad on a late night out.
gud
Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023
like it
but it doesn't look agency promo
it seems like save tree ad
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
Hi rolling.stone
Thanks for your comment.
The ad is for a digital agency.
We capitalize here on the environment-friendliness of digital
we lost our cedars for ships not paper, so sink before you print
hahaha
and what are you sinking about wellbad?
like the comments, it is interactive :)
Though "Think before you print"
Cheers,
Jean
Anyone can come up with this idea.