June 2008

Print advertisment created by FCB, South Africa for Bob Martin, within the category: House, Garden.

Imagine what it could do for your dog.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Director: David Mthembu
Copywriter: Candice Claassen
Photographer: Michael Lewis

Comments (20)

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thirty6chambers's picture
Activity Score 1464

are these animal mind controlling tablets?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

After using this product, my dog still behaves like a brainless, own-ass-sniffin' fucktard, but looks like a million-dollar dog pimp with the new, lush, thick wool coat! Thank you, Bob!

Ad_Man's picture
Activity Score 826

man, well done. really funny.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Twinsen1201's picture
Activity Score 50

You guys get really creative when it comes to criticizing, I wonder if It´s fuled by frustration?

ad_junkie's picture
Activity Score 2874

somebody, please make draftfcb stop

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

The LONG and short of it, dull.

Jimmie's picture
Activity Score 127

This ad is really silly. It doesn't mean anything, it doesn't suggest anything, it's very amateur.

aadi's picture
Activity Score 230

hahahahaha.... nice one...

onemilkid's picture
Activity Score 111

Here comes DraftFCD again. They seem to have an hidden world-wide policy. They settle to make the worst advertising in the world for about 10 years (already 5 years down) and then give their best trying to do mediocre shit. That way they can claim a big comeback.

dieselblade's picture
Activity Score 6

great photography, clean art direction, I like it.
Ad_junkie what died draftfcb do to you, do you have a personal vendetta? Show us your stuff

ad_junkie's picture
Activity Score 2874


NatalieM's picture
Activity Score 1685

The art direction is great. Fresh and clean. The line isn't as creative as I would hope, but keep it up.

bhangbhang's picture
Activity Score 44

I thinks it's great. I'd like to see some work from these mindless critics though.... do you even get the ad morons?

drunk dave's picture
drunk dave
Activity Score 1066

Come on dude. Dog food (pedigree?) campaign with cat fetching stick in water. This idea is done, plus they're were talking about the cat trying to act like a dog to get the food. Apparently we're feeding lambs dog vitamins and they're acting like dogs? What the fuck does that mean?

marlaa's picture
Activity Score 60

neat-looking and very funny :)

missed my turn's picture
missed my turn
Activity Score 426

I guarantee they just saw this picture:

and tried to bust out an ad.

Khandakhulu's picture
Activity Score 17

wow these are funny, nice work guys

frankomanfran's picture
Activity Score 21

so your telling me that if i give this to my pet sheep it will play fetch with me.


i get it though =D

this is funny

halfstring's picture
Activity Score 288

Twinsen1201 - that's pretty stereotypical to assume everyone here is a guy.

TRICKY's picture
Activity Score 3954

imagine what it could do for your agency

The man who stops advertising to save money is like the man who stops the clock to save time

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