October 2006

The Caribbean has never seen a pirate like Fidel. He stole an island and threw the treasure away.
Matusalem Rum.
Expelled from Cuba in 1959

Advertising Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio

Comments (4)

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Ney Frances's picture
Ney Frances
Activity Score 660

this is the only good line of the campaign, but the illustrations are great! shame that the ¨reason why¨ is their concept!

is there life before death?

purplesimon's picture
Activity Score 473

Copy needs re-working, there is a problem with the tenses employed in this advert.

The copy police strike again!

Sorry, but it does spoil what could have been a good campaign, for me at least.

aadi's picture
Activity Score 230

I really dont lke the copy

copycomoelcopi's picture
Activity Score 822

bad copy, baaaaaad copy