tantrik_indian's picture
953 pencils

Totally sexiest. What say women?
~~be cool eh!~~

~~this paranoid survived!~~

tantrik_indian's picture
953 pencils

Oops i mean sexist. :P
~~be cool eh!~~

~~this paranoid survived!~~

Stigset's picture
1454 pencils

Wouldn't all Wonderbra ads be sexist then? (funny mistake by the way :)
I like it, original insight

j2mango's picture
534 pencils

How many girls will love these ads?
I dont like any wonderbras ads

kre8's picture
989 pencils

wonderbra ads are never aimed at women.
theyre aimed at award judges.

Citizen of the earth's picture
Citizen of the earth
36 pencils

Girls dont say what they like. They obviously like these undertones. Bt keep mum about it, untill they reach the store.
I absolutely love this series. this one goes beyond the obvious 'big and proud' of wonderbra.

Chris's picture
1985 pencils

its very true to the point, nice and simple. thumbs up.

Brainsugar's picture
1624 pencils

I like it a lot in term of idea. But is there a woman there, that can tell us if this kind of ad make her buy a wonderbra? Please.

kyao888's picture
127 pencils

It is only sexist if the boardroom is full of males but this ad depicts a mix of genders. I personally think it is attractive. It made me look twice.

fractalrene's picture
1504 pencils

Whoa, nice one. Simple idea straight to the point. Well done!

skullforce's picture
66 pencils

i don't think it's sexist at all -- she's not being objectified or disrespected.. she's standing in meeting with confidence because she's happy with how she looks. if anything this is extremely tame, subtle and way less racy than their famous "hello boys" campaign a decade ago.

kaceres's picture
235 pencils

great campaign


maicol's picture
44 pencils

la campaña esta buena, la idea es muy linda. Me gusta el recurso creativo para una marca que lo probó todo. Ahora, pienso que algunas ejecuciones no estan al nivel de la idea.

refrigerator robot's picture
refrigerator robot
10 pencils

the first one pops more with 3D glasses...

Rog's picture
6082 pencils

Very cool suggestive thought.

>>>> That's not an ad. THIS is an ad.

damienL's picture
8 pencils

agree with skullforce. good stuff.

Spanky's picture
4899 pencils


picturejockey's picture
658 pencils

Four out of six people present to letch at her are women.


kalpesh78's picture
2578 pencils

yo Andy. am an x-saatchi....you're the same dude who came up with the concept of 100 ideas right??
great one man.

ideas....30 minutes nahi toh free.

ideas....30 minutes nahi toh free.

kareena's picture
39 pencils

first of all- great art direction. these ads look exactly how they should.
2nd- as a woman, i appreciate these. it's nice that they're not just tit jokes for you boys. these ads appeal to us women.
and 3d- you don't need glasses to get what these guys are saying.
nice... i'm jealous.

Beatboxer's picture
1517 pencils

Uhhhh... Don't need the 3D glasses on this one.

slim's picture
1047 pencils

Done. Exactly the same idea, exactly the same product.
Check D&AD 1997.

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