Boags Draught: Duck

These waters just make things better
From the pure waters of Tasmania

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Steve Wakelam
Copywriter: Justine Armour
Art buyer: Alison Dunlop
Photography: Michael Corridore
Production: Ben Hams
Retouching: Cream Studios
Via: theinspirationroom

8 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'm feeling so sorry for the people that created this ad...

everartz's picture
everartz
7613 pencils

not really creating the spark, but the photo retouching seems fine to me...

| Everartz |

silvi's picture
silvi
4172 pencils

don´t get it

Brain-Art's picture
Brain-Art
1101 pencils

Is it better being a duck than a human or it is the other way around? ... Didn't get it... the message it's not clear...I wouldn't buy that beer

kergu's picture
kergu
6790 pencils

they done this..time ago.. http://www.youtube.com/watch?v=94syGYcdGcU

Guest's picture
Guest

Brilliant comercial, confusing print ads. To understand the consept you need to see the whole campaign: http://www.youtube.com/watch?v=94syGYcdGcU

mauroxxx's picture
mauroxxx
539 pencils

the TV commercial is great, they should upload it here next to the ads.

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