Boags Draught: Duck

Boags Draught: Duck
Average: 6 (23 votes)

These waters just make things better
From the pure waters of Tasmania

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Steve Wakelam
Copywriter: Justine Armour
Art buyer: Alison Dunlop
Photography: Michael Corridore
Production: Ben Hams
Retouching: Cream Studios
Via: theinspirationroom

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8 comments

Jaap Grolleman's picture
6926 pencils
Jaap GrollemanThursday, November 12, 2009 - 05:58

I'm feeling so sorry for the people that created this ad...

http://jackmancer.com/
http://twitter.com/jackmancer/

everartz's picture
7627 pencils
everartzThursday, November 12, 2009 - 07:29

not really creating the spark, but the photo retouching seems fine to me...

| Everartz |

silvi's picture
4172 pencils
silviThursday, November 12, 2009 - 11:27

don´t get it

Brain-Art's picture
1111 pencils
Brain-ArtThursday, November 12, 2009 - 13:49

Is it better being a duck than a human or it is the other way around? ... Didn't get it... the message it's not clear...I wouldn't buy that beer

kergu's picture
6780 pencils
kerguThursday, November 12, 2009 - 14:22

they done this..time ago.. http://www.youtube.com/watch?v=94syGYcdGcU

Guest's picture
GuestThursday, November 12, 2009 - 16:47

Brilliant comercial, confusing print ads. To understand the consept you need to see the whole campaign: http://www.youtube.com/watch?v=94syGYcdGcU

mauroxxx's picture
501 pencils
mauroxxxThursday, November 12, 2009 - 18:22

the TV commercial is great, they should upload it here next to the ads.

joelapompe's picture
2949 pencils
joelapompeTuesday, November 17, 2009 - 10:22

The TV ad was much much better

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