BMW: Zebra crossing

BMW: Zebra crossing

You can describe anything. Except driving pleasure.

Advertising Agency: MAB, Berlin, Germany
Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss

Your rating: None Average: 4.9 (16 votes)

Comments

I like these. Even though I haven't got a clue how read the German words (I guess) in the type illustrations, I assume they're the descriptive words? Really nice and alot of patience for all that type placement and paying attention to shadows and highlights!

Yes, exactly the things you see:

STRASSESTRASSESTRASSE = STREETSTREETSTREETSTREET

in that case, very cleaver. I really like it. :)

what could happend iff you put colors to the words???

mmm……… did you try???

i think it will take attention from the car and make the ad a bit cluttered.

as it is, the subtle scene-forming text background makes the product very visible and the print ad's star.

:D

amazing art-saw it in an email once..but beautifully used for these ads..well done!!

strasse means street