BMW: Zebra crossing

BMW: Zebra crossing

You can describe anything. Except driving pleasure.

Advertising Agency: MAB, Berlin, Germany
Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss

Your rating: None Average: 4.9 (16 votes)

Comments

Submitted by ecflagcorp on Fri, 2007-11-30 12:03.

I like these. Even though I haven't got a clue how read the German words (I guess) in the type illustrations, I assume they're the descriptive words? Really nice and alot of patience for all that type placement and paying attention to shadows and highlights!

Submitted by Obihörnchen on Fri, 2007-11-30 16:04.

Yes, exactly the things you see:

STRASSESTRASSESTRASSE = STREETSTREETSTREETSTREET

Submitted by ecflagcorp on Fri, 2007-11-30 17:20.

in that case, very cleaver. I really like it. :)

Submitted by dannyvall on Sat, 2007-12-01 12:44.

what could happend iff you put colors to the words???

mmm……… did you try???

Submitted by lawrencevon on Sat, 2007-12-01 23:37.

i think it will take attention from the car and make the ad a bit cluttered.

as it is, the subtle scene-forming text background makes the product very visible and the print ad's star.

:D

Submitted by abs on Sun, 2007-12-02 04:51.

amazing art-saw it in an email once..but beautifully used for these ads..well done!!

Submitted by Totto on Mon, 2007-12-03 23:17.

strasse means street