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BMW: Zebra crossing

BMW: Zebra crossing
Your rating: None Average: 5.2 (18 votes)

You can describe anything. Except driving pleasure.

Advertising Agency: MAB, Berlin, Germany
Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss

Comments

ecflagcorp's picture 108 pencils

I like these. Even though I haven't got a clue how read the German words (I guess) in the type illustrations, I assume they're the descriptive words? Really nice and alot of patience for all that type placement and paying attention to shadows and highlights!

Obihörnchen's picture 2 pencils

Yes, exactly the things you see:

STRASSESTRASSESTRASSE = STREETSTREETSTREETSTREET

ecflagcorp's picture 108 pencils

in that case, very cleaver. I really like it. :)

dannyvall's picture 78 pencils

what could happend iff you put colors to the words???

mmm……… did you try???

lawrencevon's picture 143 pencils

i think it will take attention from the car and make the ad a bit cluttered.

as it is, the subtle scene-forming text background makes the product very visible and the print ad's star.

:D

abs's picture 37 pencils

amazing art-saw it in an email once..but beautifully used for these ads..well done!!

Totto's picture 683 pencils

strasse means street

Intelligent ads are the need of the hour.

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