BMW Z4 Roadster: Expressions of joy, Art 3

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Advertising Agency: GSD&M Idea City, Austin, Texas
Executive Creative Director, Mark Taylor
Group Creative Directors: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Producer: Jeff Johnson
Sr. Producer: Florence Babbitt
Account Service: David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli
Media: Carmen Graf, Kathie Haydon, Sabrina Jumper
Out of Home: Jeanine Swanson, Margot Thornhill, Emily Russell
Production Company: RSA Films, Inc. / Los Angeles, CA
Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams
Video post production: Lost Planet (Los Angeles, CA)
Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane
Music: Nico Muhly, Composer

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Guest's picture

and what about Toyota IQ?

Guest's picture

long walk for a silly sandwich. c minus.

firebug's picture
1117 pencils


AlphaDog's picture
265 pencils

Prefer the other project, the one that made a type font, using a similar methodology...

Guest's picture

Love this campaign. Seems like every car company has one like it lately but Robin Rhode was a nice touch.

dsklan's picture
1927 pencils

done by xibit in pimp my ride!

Guest's picture


Guest's picture

Hello! dkekdde interesting dkekdde site!

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