BMW Z4 Roadster: Expressions of joy, Art 2

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Advertising Agency: GSD&M Idea City, Austin, Texas
Executive Creative Director, Mark Taylor
Group Creative Directors: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Producer: Jeff Johnson
Sr. Producer: Florence Babbitt
Account Service: David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli
Media: Carmen Graf, Kathie Haydon, Sabrina Jumper
Out of Home: Jeanine Swanson, Margot Thornhill, Emily Russell
Production Company: RSA Films, Inc. / Los Angeles, CA
Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams
Video post production: Lost Planet (Los Angeles, CA)
Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane
Music: Nico Muhly, Composer

8 comments

federo's picture
federo
781 pencils

incredible approach. people still surprising me.

Guest's picture
Guest

pretty unforgettable. looks like bad 80's art

Guest's picture
Guest

honda fit.
fischer são paulo
brazil

Guest's picture
Guest

very nice

rolling.stone's picture
rolling.stone
2740 pencils

Great

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~ Quite obviously, I have gathered no moss ! ~

she_kai's picture
she_kai
221 pencils

over used car art but perfect march to the strategy
that`s what i saw

Guest's picture
Guest

nice car review.

Guest's picture
Guest

Hello! gdcdaab interesting gdcdaab site!

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