BMW Z4 Roadster: Expressions of joy, Art 1

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Advertising Agency: GSD&M Idea City, Austin, Texas
Executive Creative Director, Mark Taylor
Group Creative Directors: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Producer: Jeff Johnson
Sr. Producer: Florence Babbitt
Account Service: David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli
Media: Carmen Graf, Kathie Haydon, Sabrina Jumper
Out of Home: Jeanine Swanson, Margot Thornhill, Emily Russell
Production Company: RSA Films, Inc. / Los Angeles, CA
Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams
Video post production: Lost Planet (Los Angeles, CA)
Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane
Music: Nico Muhly, Composer

6 comments

Guest's picture
Guest

Well, another old idea remade. Check this commercial for Honda Fit:
http://www.youtube.com/watch?v=sMq8dEHNLUo

Guest's picture
Guest

So what if its been done before?

Guest's picture
Guest

Nothing wrong with that, I guess the client is really happy to pay loads of money for an old idea that was used before.

Guest's picture
Guest

pretty good for a tyre ad.

Guest's picture
Guest

BMW came before the Honda execution.

Guest's picture
Guest

Hello! ekceecg interesting ekceecg site!

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